YouTube Shorts has 1.5 billion monthly users!

Is the Instagram reel the only competitor to TikTok? No. YouTube announced that its YouTube shorts are now viewed by more than 1.5 billion logged-in users each month. just that…

Less than two years after its launch. more than 1.5 billion connected users Watch YouTube Shorts, YouTube’s short-form 60-second video sharing platform. That’s almost three-quarters of YouTube’s total global base, which has over 2 billion monthly logged-in users!

For comparison, TikTok announced 1 billion monthly users in September 2021. The platform is also expected to reach 1.5 billion users per month this year, although it has yet to announce new official figures.

youtube shorts vs tiktok

In its announcement, Google established its video platform as one that best reflects the reality of today’s audiences. Now he interacts with videos at different times and places throughout the day. Sometimes, he wants to scroll through short content quickly, as he can see longer content and hence gets attracted towards longer traditional YouTube videos.

To compete with that platform, TikTok launched videos that can be vowed to expand videos to three minutes in 2021 after a change last February to 10 minutes. The move was designed to attract creators of the same kind of long videos that YouTube usually appeals to. ,

With this new feature, creators have gained the flexibility to shoot other more engaging content, such as cooking recipes, beauty tutorials, educational materials, comedy sketches and more, without worrying too much about the length of the video. And of course, these longer videos can open doors to more advertising opportunities.

earning on youtube shorts

As of now, YouTube Shorts does not generate direct revenue. But YouTube allows the shorthand format for creators to attract audiences to other monetizable content.

With the launch of shorts, channels that upload both long and short videos see an increase in total viewing time and subscriber count compared to creators who upload only long format videos.

According to YouTube’s Chief Product Officer Neil Mohan:

“While we are only at the beginning of our journey with Shorts, we know the product will continue to be an integral part of the YouTube experience in the future.”

And according to YouTube Shorts, CEO of Google/Alphabet, Sundar Pichai averaged 30 billion views per day in April 2022. This is four times more than a year ago.

A new strategy from Google to increase its ad revenue?

It’s not just creators who are increasingly adopting short-form videos. Advertisers and brands are also increasingly using it. Google has also announced that it will integrate various advertising options into YouTube Shorts With product feed in video. It is also reportedly looking to push app install campaigns through short videos.

The greater the success of YouTube Shorts, the more relevant that domain is to Google’s ad network. Alphabet and Google CFO Ruth Porat explains why it’s important to place ads:

“Short viewership is increasing as a percentage of total time on YouTube. We’re testing monetization on Shorts, and the initial feedback and results from advertisers have been encouraging. The team is focusing on bridging the gap with traditional YouTube ads over time. That’s why we are excited about new opportunities with shorts.”

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