With an annual growth rate of around 14% in the coming years, digital marketing is one of the hottest industries today. But beware of some pitfalls and beliefs in the context of digital marketing training…
1. A long certification training will ensure me the title of Digital Expert
Oh No! You are well aware that digital marketing involves implementing various online marketing strategies with the aim of finding prospects, converting them into customers, retaining them and ultimately growing your business. But this field of activity is very vast and includes many disciplines: social media, e-commerce, SEO, SEA, inbound marketing, mobile marketing… So far, it sounds simple. But then, why is it impossible to become an expert?
The popularity of digital marketing has convinced many of you to pursue a career in this field. But sooner or later, you will understand that it covers various interrelated concepts. So, the more you go into learning each of them, the more you will eventually realize that there are different professions and specialties in this field.
So, if you want to become an “expert”, focus on an area of choice and the title of expert will follow.
2. Training in digital marketing is not for those who are “too old”
Fake. There is no age to learn, and this, in any field! Digital jobs are not limited to community manager or WordPress specialist and digital marketing is the present, not the future. So there’s always time to start over.
In addition, certification training in digital marketing makes it possible to solve problems of different profiles:
- Business or management school students who wish to complete their coursework with a year of specialization
- Entrepreneur looking to set up a digital marketing strategy, a practice and a dedicated team to grow your business
- Employees in the company to acquire new skills and grow in their position or to grow in their organization.
- who are in active retraining to create a new professional project
- Digital professionals with strong skills, but who want to learn about new technologies.
The problem with digital marketing training lies in the type of training to choose according to your needs: long or short, global or on specialized or specific tools or techniques in a particular region.
3. Getting the best training will guarantee me a job in the end
not necessarily. You will not only be guaranteed to get results when you integrate a certified and accredited training, but it means:
- motivating trainers and experts in their field;
- accepted and effective teaching methods;
- tools for updating knowledge and operational information;
- A certificate, highly valued by employers.
Note, however, that adding lines to the “Education” section of your CV doesn’t guarantee that recruiters will pounce on you. That’s why it’s essential that you work on your reputation, especially online and on LinkedIn, alongside your training.
Taking care of your e-reputation includes:
- Update LinkedIn profile with an active online presence on this platform (which is also an excellent mine of information and resources);
- Master the main social networks used in influencer or content marketing strategies: Facebook, Instagram, Twitter, TikTok, etc.
- Animate regularly to increase your blog’s visibility by creating content and demonstrating that you know how to use a CMS.
Do you follow Digital Marketing or want training? Be curious, dare, express yourself and show your personality! This will set you apart from many candidates and eventually excel in this field.