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Will the Snapchat Spotlight Always Convince Brands?

It’s official, Snapchat has just rolled out the launch of its new Spotlight app around the world! This competitor of Tiktok can become a huge opportunity for advertisers and brands as more marketers come there to use video ads…

With its deployment in India, Mexico and Brazil, parent company Snap is looking to increase the popularity of Spotlight, which already had 100 million monthly active users in January.

This is an impressive enhancement to the feature offered by Snapchat. 11 countries Barely two months ago. The company originally announced plans to give video makers $1 million per day as part of its efforts to try out the platform’s new format.

The monetization strategy for top-performing content was due to expire at the end of 2020, but Snap made the decision to expand the offering by increasing what would otherwise be an average of 175,000 video submissions per day.

An interesting opportunity for advertisers

Similar to TikTok’s “For You” page, Snapchat Spotlight features vertical dance videos, memes, and video content types enjoyed by TikTok’s 1 billion users worldwide. The popularity of video advertising for brands and businesses could make this new feature a great opportunity for advertisers who are expanding their multi-channel campaigns to include more video and social media ad placements.

Typically on Snapchat, Snaps — short video clips themselves — can only be viewed by people you’re friends with on the app. Spotlight allows users to post public Snaps while keeping the rest of their profile private. Other users can view and share Spotlight Snaps, but no one can reply to or view the author’s profile.

How do I publish a Spotlight Snap?

A Spotlight Snap is a type of Snap that a user can send to the new Spotlight option. You capture them like any other clip, but instead of sending them to a friend or your story, you send them to Spotlight. Snap said that Spotlight should be vertical video with snap sound. If you try to send still images, horizontal snapshots, blurry snapshots, or snapshots that contain text only, they will not appear in Spotlight.

Create a Spotlight Snap

  1. Open the latest version of Snapchat.
  2. To take a video snapshot, press and hold the camera.
  3. Press the toggle button to switch between the selfie camera and the rear camera.
  4. To turn the flash on or off, press the power button
  5. To end your recording, stop by pressing and holding the camera button.

send a spotlight snapshot

  1. Create a Spotlight Snap
  2. Tap the Snapchat send icon at the bottom to access the Send to screen.
  3. Select “Spotlight” at the top of the “Send to” screen.

Snap hopes to use Spotlight to showcase great content regardless of the number of subscribers. While brands are expected to increase their spending on video on mobile apps by 28% this year in the US alone, it remains to be seen whether Snapchat continues to attract enough users for big brands to become truly interesting. can keep…

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