Will e-commerce through tweets be a reality for all?

A new update will be part of the new ‘Purchase’ tab in user profiles on Twitter, which is expected to launch with Super Followers. This is how it will display purchased subscriptions and / or digital tickets in the application …

Twitter Commerce is Launched!

Twitter is joining a growing list of apps looking for alternatives to e-commerce, with a new array of shopping tools that will be the next big thing on the social network.

This new update will provide product listings linked to the built-in Business Profile. This will allow Twitter users to save product listings and make purchases from Tweeted content directly in the app.

how it works ?

User Chris Floyd recently shared a tweet shared by Matt Navarra, revealing the new “Purchase” tab that’s already visible to some users. One click displays a record of the subscriptions or spaces you paid for in the app.

However, products purchased through the app will be available for viewing soon. Twitter is currently expanding its product list, which will include product display boards for professional profiles, already available to a small group of companies in the United States.

Additionally, the social network is testing product screens in Tweets with the aim of generating direct responses.

The evolution of e-commerce and the future of social networks

The future of social media also lies in e-commerce, as more and more applications seek to make their platforms the ideal channel for users to purchase products without the need to leave their profiles. It remains to be seen whether users will be open to purchases via the tweet…

The transition from Twitter to the world of e-commerce won’t be easy, as the company still has a number of projects underway, despite the platform’s initial intention to launch these new updates before Christmas 2021.

In fact, the social network launched a live test of its new Shop module last July. It allows users to tap a single product to learn more and shop in an in-app browser, without having to scroll through the product carousel and leave the social network.

Additionally, Twitter is testing product postings in Tweets, providing another way to generate direct feedback from its activity. Also, don’t forget that it is simultaneously testing Super Follow, Twitter Blue, Ticket Space and other payment options.

During Twitter’s Analyst Day presentation in February, where it first announced its Super Follow platform for creators, the company talked briefly about its investment in e-commerce.

“We’re starting … to explore ways to better support commerce on Twitter,” Twitter Chief Revenue Officer Bruce Falk said at the event. “We know that people turn to Twitter to interact with brands and discuss their favorite products. In fact, you may even have noticed that some companies already use creative ways to enable sales on our platform. are developing.

“This demand gives us confidence in the power of combining real-time conversations with an engaged and intentional audience. Imagine you can easily discover and quickly discover a new skincare product or a trendy sneaker from a brand, Which you follow with just a few clicks,” Falk said.

However, the condition is clear: commerce via Tweets will soon be a reality for all, which will undoubtedly be a new way for brands to leverage their profiles to generate more visibility for their products and for users. From Twitter, by buying ads directly.

Will this work for Twitter? It is yet to be seen…

Source: Social Media Today, TechCrunch

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