Why use it to grow your business?

“Do you allow this app to use your location data?” You’ve probably already answered this question by installing an application. The days when marketing was about sending messages to audiences indiscriminately are long gone! Big data, especially geo-marketing, has completely changed the commercial approach by collecting data on consumers such as their geographic location. But that’s not all!

Why Use Geomarketing in Business?

In 2023, the number of smartphone users is estimated to be around 6.92 billion worldwide and 7.33 billion in 2025 (Source: BankMycel). Now, the trend of using cell phones is on the rise due to several reasons:

  • search for specific items;
  • Explore product features;
  • Shop online.

This is why you hear the term “geomarketing” more often.

Are you planning to manage or already manage a business? Geomarketing information will help you identify the segments of your target audience and subsequently choose your physical store location.

Location-based technology is vital for your brand to find the right customers and target them with ads. This allows you to:

  • reveal customer behavior based on purchasing habits;
  • understand how and where consumers buy;
  • Understand how they move between different retail stores.

With this information, you will know the general buying habits of your target audience. You will be able to access these precious databases:

  • Develop a relevant proposal;
  • Target your prospects with suitable advertising campaigns.

So your campaigns based on consumer demographics will accurately meet the needs of your potential customers.

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Geomarketing and Local SEO

When you segment users by their location, you get insights about their behavior and interests. Based on what they like, you can offer products and services that will help increase your conversion rates and traffic.

For example, 18% of local searches on mobile result in sales within the same day. Similarly, 50% of people doing local searches visited a physical store within a day. This shows that in geomarketing you can get more people to complete transactions.

And when it comes to driving traffic, Google suggests that 30% of all mobile searches are location-related. So, if you can optimize your website for local SEO, you can increase your organic traffic.

Implement Geomarketing for a Better Retail Marketing Strategy

The evolution and change of retail marketing leads us to creative choices that require staying at the forefront of the latest trends.

Apart from local SE, one of the other actions arising out of digital transformation is smart location By Geolocation Aimed at adapting retail strategy to customer needs, wants and expectations.

With geomarketing, you get to know about:

  • points of sale most visited by customers;
  • the frequency and exact moment of their purchases;
  • Competition venue and target audience‚Ķ

Thus making it possible to outline or reproduce your company’s marketing campaign by reinforcing Sales and Loyalty Strategy, All the quantities obtained make it possible to:

  • Identify strategic points for strategic locations;
  • analyze the market and competition;
  • Get insight into the buying habits of our target audience.
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Geomarketing is present in our daily lives without us even realizing it!

According to a 2015 survey by Search Engine Journal, 72% of customers say they trust local businesses with good reviews. This means more brand awareness, which means more customer data and ultimately better geomarketing.

Specifically, geo-marketing makes marketing offers relevant by personalizing them according to prospects and customers. It retrieves the IP address of a target and identifies its location in the world using Geographic Information Systems (GIS). He can then:

  • post ads for businesses that are in that targeted area rather than businesses located across the country;
  • Tailor the marketing you want to do to that particular person;
  • Translate the marketing into the language they speak, rather than the language you wrote the ad in.

Geomarketing is therefore a form of marketing that uses location data to target advertising and promotions to reach consumers with appropriate messages in particular localities.

So, let’s recap. Successful geomarketing campaigns rely on location information to understand where customers are or where they are. This can help businesses better understand consumer behavior and use this information for better targeting and segmentation, resulting in better conversions.

Wondering how geomarketing is used in the real world?

For example:

  • Currys PC World used audience and location targeting to increase store visits by 12%.
  • Oxfam raised $10,000 for earthquake victims in just one week, targeting the people most likely to donate.
  • Dunkin’ Donuts used geomarketing to guide its mobile users to the closest store, resulting in a 72% click-through rate for directions.
  • Pinkberry used geo-targeting to attract more people to their stores and create awareness for a new product. The campaign doubled the brand’s referral success rate.

Geomarketing is therefore useful for both startups and established companies with undeniable benefits that are often mentioned in this certified training in webmarketing.

  • Identify customer behavior and buying habits;
  • ensure targeted marketing campaigns;
  • Finding the right location for a physical store;
  • reveal market conditions;
  • Explore the Competition;
  • target mobile and social media users;
  • segment new customers;
  • to increase sales;
  • To win customer loyalty;
  • Provide targeted relevant content;
  • Measure the success of marketing campaigns.

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