Why is smart screen attracting retail companies?

With the rise of the Internet, retail companies have embraced digitization to attract consumers who are more connected to the Internet than ever before…

And one of the technological innovations brought about by this digital transformation is increasingly attractive to vendors: smart screens.

From marketing to customer experience, here’s how smart displays are changing the world of retail.

Smart Display – 400% more effective marketing campaign

It has always been the dream of advertisers to deliver the right advertisement to the right prospect at the right time.

Through the Internet and sponsored ads on search engines, retailers have the ability to create a personalized shopping journey.

But how to reproduce this in physical spaces?

This is where a specific category of smart screens comes in: smart displays.

With sensors and cameras set up, they analyze the behavior of the prospect to choose the most appropriate ad. Even better, some of these tech gems are in keeping with their surroundings.

Another advantage of digital signage: It can broadcast video, images and interactive animations.

Unsurprisingly, this interactive side is a hit with consumers: A dynamic display screen records 400% more visual interactions than a static display (source: EVS Group)

Suffice it to say that they were adopted very quickly by fans of omnichannel selling.

Omnichannel Customer Journey and Connected Screens: A Love Story Under the Fire of LEDs

Thanks to the multiple distribution channels used in omnichannel communication strategies and thanks to big data, retail companies ensure the presence of media on all possible channels.

Showcase sites, e-commerce platforms, social networks, physical stores… Every time, the same requirement: to provide a seamless and enjoyable customer experience.

Retailers can rely on connected screens to achieve this.

As interactive terminals, tablets or touch screens, they make it possible to personalize each point of contact between the consumer and the brand’s ecosystem.

In addition to immediate access to potential history, some screens also serve as interactive media for the customer’s attention. Fitting rooms and interactive mirrors in malls and shopping stores are prime examples.

Even at the points of sale, the user experience is improved: in a gesture, the seller and customers are notified of the availability or otherwise of the desired product.

Without connected screens, it would be necessary to check, either on the shelves or through supply management software, which would slow down the process and affect the liquidity of the procurement process.

Behind these connected screens, ICT and connectivity are at work:

  • improving logistics management through the installation and configuration of a fleet of drones and intelligent robots;
  • Strengthening of connectivity capabilities between China, Europe and throughout Asia when the products sold are manufactured there, as is often the case;
  • turnkey installation of virtual and/or augmented reality solutions;
  • Setting up Voice Solutions allows teams to communicate all over the world.

About the Author

Aymerick Iloki, Business Manager at China Telecom (Europe)

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