Do you want to solve the problem of integrating your logo on your WordPress site? Does it appear pixelated? Integrating your logo well on your website is fundamental to a company’s image, but it should still be of fairly good quality. If it’s pixelated, you’ll have little chance of convincing a user that your brand is important. In this article, we’ll take a look at how to fully integrate your logo on WordPress!
Why is my logo pixelated?
The famous pixelated logo, what does it look like? It is made up of small amounts of small squares that eventually completely distort the shape of the logo. Typography is also directly affected, it goes without saying that a pixelated logo can be disastrous for your company’s image!
Keep in mind that a logo can add a great deal of value to your company! But for that, it is important to display it neatly, without erosion of colors or shapes.
There are 3 main reasons why your logo may appear pixelated in WordPress:
- It is possible that the image was exported at a lower resolution than the original, then manually enlarged upon integration. For example, this is the case with many logos including size adjustments in CSS, and greatly increasing the initial resolution.
- On WordPress, the most common problem is automatic media resizing, such as WooCommerce thumbnails. So check if you have an extension that resizes images if you have a pixelated logo on your website.
- It is also possible that the logo was designed on software such as Photoshop, which is ultimately not intended for creating logos, but for editing raster images. Which is eventually compounded by the fact that it is exported in poor resolution.
By analyzing it all, Google Chrome’s Elements Inspector will make your life easier. You can verify:
- Initial logo size (file size and post-resize size)
- file format
- You will also be able to analyze its weight (if your logo is more than 100kb… it has to be customized)
To solve this problem and integrate a quality logo on your website, you should use a vector file of your logo that can be resized without losing quality. The best way to fix a pixelated logo is to recreate it from scratch. This may sound like a complicated task, but it is actually quite simple if you have the right tools.
Vectorize the Logo with Illustrator (or Other Vector Software)
All you need is a vector editing program like Adobe Illustrator. With Illustrator, you can easily recreate your logo in high resolution. So it will look crisp and clear wherever it prints.
To vectorize your logo on Illustrator, you have two options:
- Automatically vectorize your logo (to pick up with tweezers)
- Manually vectorize your logo by visiting each anchor point (eg with the “Pen” tool)
Of course there are many other vector editing software that can do the job as well. Just be sure to choose a program that is easy to use and has all the features you need.
Export the logo in the correct format
When you have a vector file of your logo, it’s important to save it in the correct format.
If you embed your logo on a business card, it’s not the same type of file as a website. You need to keep in mind the required logo format depending on your medium.
You should save your logo in several formats so that you can use it in a variety of situations.
For example, you can have a PNG version of your logo for digital use and an EPS vector file for printing.
Once you have a high quality version of your logo, you can use it on all your marketing materials.
Download SVG Support Plugin
The SVG Support plugin is an excellent solution to bypass the default rules that WordPress provides, namely disallowing SVG file entry in media. To bypass this rule, you can simply download and install the SVG Support extension.
Import your logo into Media
You can then integrate your logo into WordPress media without any difficulty.
Integrate the logo on the front-end
There are various ways to embed your logo in WordPress, but the most common is to upload it to your theme settings. However, some theme features may not include the permission to upload SVG to the page. So it will be necessary to integrate it differently, here are some ways:
- on your page editor (in raw HTML code)
- in your theme’s header.php file
Is this solution valid on all websites?
I firmly believe that integrating your logo in vector format is the best solution. This includes controlling CSS development over the SVG format as well as improving the quality of rendering. In addition, it is a great way to develop animated illustrations on a web page.
Yes, it is possible to integrate a pixel-free logo on any website. This solution is valid on all CMS that offer to add SVG format, whether through an extension or not. If it is possible for you to access your page’s CSS, you will also be able to create animations or color your logo in code only.
I want to know: What solution do you use for integration of your logo on WP? Write them in the comments to share with the webmarketing and community!
About the Author
Kevin Bendelhak: Professional Graphic Designer, Company Representative of K-Grafiste