Why focus on video marketing strategy in 2020?

Currently, brands need to formulate a specific marketing strategy for videos as they have taken an undeniable importance across all platforms and communication channels. Videos are no longer just part of the overall marketing plan. They represent the heart of marketing campaigns, especially in the context of social media strategy…

Why use this concept in 2020?

According to a HubSpot survey, more than 50% of consumers want brands to post videos more than any other type of content.

Videos are no longer just entertainment, they play an essential role in your inbound marketing strategy.

For example, a video placed on a landing page can increase the conversion rate by up to 80%, and mentioning the word “video” in the subject line of an email can increase the open rate by 19%. Videos are also useful throughout the shopping journey and not just to improve brand awareness.

Also according to this survey, 90% of customers indicate that videos help them make a buying decision.

Types of Marketing Videos

Before moving on to directing, a business must first determine what type of video they want to make. Video can be a medium of many conversations between a company and its customers, its prospects or its customers. They can be used in many forms, each responding to the need of a specific audience.

Here are three videos you can put together today:

explanatory video

How-to videos help your audience better understand why they need a company’s product or service. They are often based on a person’s imaginary journey and the problem they are faced with.

demo video

These videos explain how a product works. They may present a software and the possibilities of its use, or may also show the installation and organization of a product.

Ultra-Personalized Marketing Videos

It is a video with unique content as it adapts to the context in which the user finds himself. This type of highly-personalized video is generated based on navigation data, behavior observed on the website or even data collected through forms. The video is then designed using various shots already shot and edited in the path. This type of video creates an experience that strikes the mind and gives users a real sense of novelty. Videos are the connecting force between a brand and its customers and are slowly becoming an essential part of any marketing strategy.

About the Author

Clara Landesi represents the HubSpot platform. This all-in-one inbound marketing program has all the tools you need to grow your business and win over executives. This makes it possible to establish interdependence with its partners and produce from the same program. Also, it helps in getting more traffic to your site and thus helps in maintaining and improving your website. This program helps to achieve attractive calls to action, gradually improve the percentage of your clicks, and clearly determine the effects of marketing actions on capital. HubSpot stores all customers on the platform so that marketing companies can optimize their business strategies.

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