Email marketing has exploded over the past few years and will only continue to grow in the years to come. However, with its increasing importance comes increased competition. That’s why it’s important to make sure you’re doing your best to optimize your email marketing campaigns to stay ahead of your competition in 2022 and beyond!
Key facts about email marketing
Before social networks and Google Ads, email marketing was the channel to reach audiences online. And this is still the case today, as it is important for companies developing digital marketing campaigns.
The figures prove it. While there are more than 4 billion daily email users, Statista says the number could grow up to 4.6 billion by 2025. Compared to the social network’s 4.5 billion users, it is clear that the gap is not as big as one might think.
Other than this :
- The average email opening rate is 19.8%;
- The average bounce rate for all industries is 9%;
- 26% of retail emails bounce significantly higher than average;
- 45% of cart abandonment emails are open, which is well above the typical email average;
- Abandoned cart tracking emails really work. Sending three abandoned cart emails leads to 69% more orders than just one email.
Email marketing is prevalent among small businesses. In 2021, 64% of small businesses use this marketing approach to reach their customers, It is estimated that the percentage of companies using it will increase even more every year.
6 Types of Email Marketing
There are many types of emailing. This includes:
- welcome email : They are used to get users to interact with your brand for the first time;
- cart abandonment email : When users leave their cart, a reminder of sorts is sent;
- Re-engagement email: These are emails in which you interact with users who would not normally interact with your brand;
- confirmation email: These are emails we receive after taking a certain action, such as making a purchase;
- educational email : includes any email informing or educating readers about a particular issue or event;
- special offers : These are used to inform users about a special discount on a product or service.
Why Still Use Email Marketing in 2022?
1. Build Brand Awareness
How can consumers learn more about your brand story? Your website and ads can help, but Consistent email communication can improve your brand awareness, Create newsletters with interesting subject lines and interactive email content for your customers. From promotional campaigns to information campaigns, try to show them what you’re made of, in order to eventually steal their heart. The more your customers engage with your brand assets like your logo or slogan, the more they will subconsciously think of you. and it can Lead to an increase in your conversion rates as you go.
2. Increase Sales and ROI
Today, it would be strange to miss out on email marketing when it is the marketing channel with the highest return on investment (ROI). Getting an average of 36 times what you invest means it should remain an integral part of most companies’ advertising strategy. So, if you want to increase your sales, you can create marketing campaigns with discounts, offers. This is the way to win which can be extremely beneficial for you in the long run.
3. Retain Your Customers
People who sign up for your newsletter show that they are exclusively interested in your content. They want to hear more about your business straight to their inbox! This means that your followers are those who have a specific interest in your business, for example, beyond your social media followers. Therefore, they are more loyal to you.
4. Reduce Cost
Compared to traditional marketing approaches, email is both cost-effective and simple. To get started, you don’t need a huge budget to advertise, produce or print an ad. Therefore, it avoids the expense associated with hiring a digital and video production team, for example. In emailing, all you need to do is hire a professional graphic designer to create eye-catching visuals with great content if needed, and you’re ready.
5. Maintain Customer Relationships
Good emails aren’t just for direct sales. Sometimes you just want to engage with your customers with relevant and inspiring content. This way, they will start trusting your brand more, which will gradually translate into customer loyalty. There are many ways to reach this, such as personalized email, to give buyers the feeling that you care about their needs.
6. Reach Users Through Multiple Devices
One of the great benefits of email marketing is that you can reach your target audience on a variety of devices – smartphones, desktops and tablets. As an indication, over 60% of Millennials check their email through their phones three times a day. Hence it is a booming market for all the marketers! And if you want to be successful in email marketing, it is important that you stay updated on email automation and technology.
7. Easy to Design and Implement
You can create and deploy an email marketing strategy in hours. It is not easy to say, but it is relatively simple as compared to other digital marketing strategies. And given the value of business email, there are many opportunities for success if you learn how to grow your audience and use your email effectively. This means that an investment in learning email will pay off later, making it an especially good idea if you’re starting a business on a low budget or without external funding.
8. Drive traffic to your website
With every email you send to your customers, you need to link to your website somewhere. This way, they have more opportunities to visit, which overall helps drive more traffic to your site. Regular visits thereafter can contribute to its credibility with Google. If people visit it and take an interest in it, it can help improve its SEO.
9. Merge Seamlessly With Other Marketing Channels
One of the positive aspects of email is that you can seamlessly integrate it with various other social networks like Facebook, Twitter, Instagram or even LinkedIn. For example, companies can put social platform icons in emails and ask readers to follow them. It’s also possible to display a collage of Instagram posts in your email to show a preview of your business’s Instagram profile. Alternatively, many marketers place a “pin it” option in the email so that consumers can save the images directly to their accounts.
10. Finally, people still and always use email… quite simply!
Although many people have been led to believe that email is dead, those who understand email marketing know that it isn’t going anywhere anytime soon. Additionally, 83% of global consumers say they prefer email when receiving communications from businesses. So why is email so important? Because it works! If what you’re already doing is working, there’s no need to revamp your marketing strategy or rely on gimmicks. However, to be truly successful, you need to keep an eye on email marketing trends and implement strategies that ensure success in 2022 and beyond.
If you want to get the most out of your email marketing campaigns, you need to take a holistic approach to developing the right strategy. Fortunately, there are many emailing tools out there to optimize your marketing campaigns. As technology advances, new forms of communication and marketing will be introduced. It is our responsibility as digital marketers to continue to monitor technological changes and apply this knowledge to our daily workflow.
Also, don’t hesitate to take a look at growing your business with webmarketing training to train you in web marketing and build an effective digital strategy.