Which platform to choose to launch your mobile application

1.432 billion smartphones. depends on IDC Number of smartphones sold in 2015 worldwide. Suffice it to say that the trend of smartphones is increasing at the moment…

If you are a business looking to launch apps for its services, or an entrepreneur looking to build apps to make money, there are a few things to consider. One of the most frequently asked questions from entrepreneurs is what to start Android Where iOS When you start designing your application.

Seeing that many others will be in this situation, I decided to answer your questions through this article. However, I would like to clarify in advance that this is not definitive, and is a result of market data, which is the result of my observation of the mobile market.

Have you been thinking of launching your own business app or third party app to earn money for a while now? You are not wrong, as the data provided by the Gartner Institute gives a positive view of this fast-moving market.

Gartner claims that in 2013 there were 102 billion app downloads from various stores around the world, generating $26 billion in revenue. For 2017, Gartner predicts 268 billion downloads for 86 billion sales. So we can estimate that 2016 figures will probably be 180 billion downloads for a $45 billion business.

All this predicts that the growth outlook in this market is positive. So what are the criteria to keep in mind if you want to get started?

Why get started on iOS?

Profitability Guarantee

The general observation has always been that the iPhone is used by the wealthiest users. Thus, these are more likely to spend money on apps than Android users. How can this be ?

There are two explanations:

  • 13.5 % of applications in the App Store are paid only 1.3% For Android, which leaves Apple far ahead;
  • 1.48€ is the average price of Apple applications 2.80€ on Android.

This is what suggests that launching its application on iOS will ensure that you can make money. We can also remember that Apple paid more than 2.51 billion euros to application developers, while at Google this amount is only 178 million.

developed and prosperous market

If you have decided to launch your application in a developed country like USA, England, Germany or other big countries, then opting towards iOS is the best thing to do. These are actually countries where the average user can buy an iPhone without any hesitation and which he considers to be adequacy with his standard of living.

Usually these are people who have an income of more than $ 3000 per month. It doesn’t cost them an arm and a leg to buy a $600 phone. Furthermore, these users are more willing to purchase applications from the App Store. Since they’ve already put away $600 to buy an iPhone, buying apps for $2 is no longer a problem for them.

However, the Google user is more oriented towards free applications and the majority of users come from poor, emerging countries. Furthermore, they neither have the financial means to purchase the application nor proper payment instruments such as bank cards and credit cards.

Lastly, if you want to monetize your app through direct app selling or in-app purchases, you’ll need to launch your app on iOS.

Why go for Android?

market shares

Let us first take a look at this very shocking graph of market trends.


The main image that strikes you is this overwhelming dominance of Android in the global smartphone market. So, if you are aiming for wide and widespread adoption of your app, you can develop an app on Android.

Android has an 82.1% market share, far ahead of Apple’s iOS. according to statistics IDC, Android is installed on 1.8 billion devices, Apple’s iOS on 463 million and Windows Phone on 45 million. If you’re targeting a significant group of users you don’t need a doctorate to figure out where to go.

market segment

Another reason to get started on Android is to be able to meet the expectations of the market segment you are targeting. Android is popular in poor countries and emerging markets like India, China, South America, Asia and more recently Africa. If you aim for that goal then you can easily get started. However, another variable takes its place: monetization.

Ad sales and freemium models

If you’re developing your app to make money from it, and you’ve chosen to pay by advertising, Android will be fine for you. Its large user base may inspire you to start monetizing your app.

Considering that Android users rarely buy apps, selling ads may be a good fit for you. Likewise, if you’re going to use the freemium model as the basis for monetization, Android will be great for you, as you can test the interest that your app really has among your audience.

in conclusion

Getting into the mobile app business is one of the most exciting things you can do today. The market is picking up and the prospects are positive.

And to answer the initial question, choosing a platform largely depends on the market you are targeting and the monetization methods you have considered. There is no such thing as an upper or lower platform, it all depends on what you are aiming for. Either way, whether you decide to go Android or iOS, you’re sure to find a solid user base. There is only one condition: that your application should be useful, practical and stable.

So which is your favorite platform? Who do you think will make you a millionaire? We can’t wait to hear from you!

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