Would you like to get started in digital marketing on your own? By combining willpower, patience, curiosity and practice, you will achieve your goals. But for that you have to choose your specialty first. In other words, you need to find your branch of web marketing…
Digital marketing is extremely broad. If you want to make progress, you have to use your energy and focus your efforts on the aspects that appeal to you the most. To identify your branch of web marketing, we recommend the following approach:
Digital marketing is all about providing solutions to people’s problems. For example, how do you satisfy those who like to bet on sports without leaving the comfort of their homes? By providing them with a complete and quality online betting site that allows them to bet on matches of multiple sports!
With that in mind, ask yourself how you would like to help at large. To answer this question, base yourself on what’s important to you and what skills you’re most likely to apply.
Let us now review the main branches of digital marketing:
SEO and SEM
Do you like to consult various sources for answers to your questions? Do you check a link before sharing it to make sure all information is correct?
The importance of the content to you, its quality and its SEO is clear. So, orient yourself towards SEO and SEM! Learn how to research keywords and use them as often as possible, but also understand how Internet users work to optimize your strategies.
You will need an analytical mind to be successful in this branch. This will help you identify emerging trends, increase traffic, and build a network of strong links for your web pages.
content marketing
Do you like to post stories, suggestions or opinions on your social networks? Are you hungry for information and love to share it? Content marketing may be right for you.
In practice, content marketing experts devote a substantial portion of their time to writing long, engaging and quality content, but also to optimizing them for SEO.
On the other hand, experience in the field of customer service can also be useful. This will help you to structure your information and arguments as well as possible to create a more solid text.
social media Marketing
Do you keep a diary or logbook? Do you adopt new habits easily? Consider Social Media Marketing!
To excel in this discipline, you have to create short and engaging content: text, photos, videos, GIFs, etc. Also, set up a posting calendar with a variety of posts that are likely to appeal to your audience – not to mention related hashtags.
Then, manage your community by encouraging conversation and sharing as much as possible. Lastly, track the success of your posts and adjust your strategy accordingly. All this while staying loyal to your brand image (or that of your customers).
Article written in collaboration with 7figures