When is the best time to post on TikTok?

Explosion in Tiktok! And if you are already a Tiktokker or are thinking of becoming, you must have probably wondered how to increase your viewership on Tiktok? You might have also wondered “When is the best time to post on TikTok?” “. You have come to the right article!

Implement a TikTok-specific strategy

Marketing trends data in 2022 showed that:

  • 93% of marketers who already operate TikTok plan to continue investing in the platform in 2022;
  • 52% of them plan to increase their investment there for the year.

Why so much enthusiasm for this forum? In 2017, there were around 239 million TikTok account holders. By 2018, that figure had nearly doubled to nearly 500 million. And, it is only increasing. It is estimated that there are now 1.2 billion active users on TikTok globally, including 14.9 million in France (Source: Digimind).

If you are one of those marketers hoping to increase their business presence on the app, or if you are taking advantage of it for the first time, it is important to have a TikTok-specific strategy that works.

So how do you find the best time to post on TikTok? How to optimize content creation on TikTok to attract a larger audience?

While it can be difficult to decide the best time to post on TikTok, here are some important data to help you out:

  • monday : 6:00 am, 10:00 am, 10:00 pm.
  • Tuesday : 2:00 AM, 4:00 AM, * 9:00 AM.
  • Wednesday : 7:00 AM, 8:00 AM, 11:00 PM.
  • this day: 9:00 AM, *12:00 PM, 7:00 PM.
  • Friday : * 5 am, 1 pm, 3 pm.
  • Saturday : 11 am, 7 pm, 8 pm.
  • sunday : 7:00 am, 8:00 am, 4:00 pm.

hours marked with

provide a particularly high level of engagement.

These results were based on an Influence Marketing Hub study, which analyzed over 100,000 posts to determine the highest engagement rate.

Of course, there are other factors to consider when finding the best time to post on TikTok, but this is already a pretty solid starting point.

Best days of the week to post on TikTok

The best days to post on TikTok are Friday, Saturday and Sunday:

Source: HubSpot

So, by trying to post at these times, you may see better engagement as compared to other days.

Can you post a lot on TikTok? Most marketers use TikTok 4 to . post on 6 times a week , However, as is the case with many social networks,

Posting too much can oversaturate your audience.

It’s best to experiment with different options and create a strategy that best suits your goals so that you post and share the content your audience wants to see and when they are most likely to see it.

  • The analytics function of TikTok provides clear and accurate data to understand your goal better. To access it, you’ll need to connect through a TikTok Pro account, which is, we specify, free:
  • Log in to your TikTok profile;
  • Through the three dots on the top right, access the “Settings & Privacy” menu;
  • Click “Manage Account” and check if you can “Upgrade to Pro Account”;
  • Go back to “Settings & Privacy” and click on “Creative Tools”;

Go to “Analytics” to access statistics.

The most important option is to analyze “Following Insights” to understand your audience better, as you can learn more about your followers and thus create effective TikTok campaigns.

tiktok algorithm

If you’ve been using TikTok for a while, you probably know that appearing in the “For You” section of TikTok has become the holy grail for creators, brands, and influencers. This section shows you an endless stream of algorithmically captured videos based on your past interactions on the app. Videos appearing in this section get more viewers and engagement. The algorithm selects videos for the “For You” section based on specific criteria, including user interactions.

Videos that get lots of likes, shares and comments are more likely to be shown in this section.

Find your perfect time to post on TikTok

Because it’s still fairly new, there aren’t many tools yet to help you find the best time to post on TikTok. But the on-stage analysis is great for providing solid insights.

The day and hour graphs specifically help you see what’s working best and when. Use this data to create an editorial calendar specific to your business.

In any case, start already by posting on TikTok to see what works best on your audience. These statistics and data will then give you a good start.

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