WhatsApp promotes e-commerce in discussions

niri brusa

Editorial Project Manager – Webmarketing & Company

WhatsApp has taken another small step to optimize its e-commerce functionality. His latest innovation? A new Buy button in discussion to streamline buying and transacting…

Now it is possible to search the company’s products/services easily by pressing buy new button Chat top on whatsapp.

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Similar to the new store options on Instagram and Facebook, this Buy button takes you to the product list in the app, where you can select items and simply shop.

It’s a relatively small addition, but it can have a big impact on your marketing and e-commerce strategies.

WhatsApp has 2 billion active users worldwide, which presents a significant opportunity for many brands. The app isn’t quite as big as Messenger in Western markets, but it’s still interesting to operate.

New features like these are worth watching because this marketing trend seems to be heading in the right direction.

The idea is that letting people transfer money over WhatsApp makes purchases easier later. If they are already transferring money through the app, payments will be a natural extension and could allow WhatsApp to become a major vector in e-commerce.

to exploit !

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