What type of content should you absolutely share with your customers on social networks?

Remember that social networks are not limited to posting links to articles. Your followers will want more, and more! So what types of content to post on social media to build real connections and lasting relationships with your followers?

inspirational quotes

Quotes are effective and persuasive because people are attracted to short, yet meaningful, relevant and engaging content. When you include quotes as part of a social media strategy, you are communicating different aspects of your brand over and over again. This will attract target customers to grow your community while increasing the knowledge, likes and trust factor with your audience.

blog posts

Your own content is the best way to grow your audience! Cross-promoting your content on social media can help drive traffic to your blog. But beware, if you are spreading the same message across all your networks, you will miss out on opportunities for awareness and engagement. So tailor your post to each network and audience. In most cases, you don’t need to make major changes: A slightly different approach can significantly improve your results.

short video

Share a short YouTube video with a quick tip. Video content generally performs better with most algorithms because it captures the viewer’s attention for a longer period of time. Not only does video garner more engagement than other types of content, but it also typically lingers longer. It’s also a more personal way to connect with your audience.

Challenges (Hashtag)

Many social media feeds are filled with challenges online, especially since 2020 with the global health crisis. Social media challenges, especially with hashtag challenges, have become a marketing strategy to generate content, engage users, and increase followers.


Polling and focus groups are effective materials for gathering feedback. In fact, social media provides businesses with a goldmine of instant customer feedback. Social data provides authentic feedback to your products and services to improve the customer experience.

material collection

Repost popular content with new images. In addition to saving time and effort when creating content, recycling old content offers several competitive advantages, including greater efficiency, better SEO, and better audience targeting. Every time you re-share content on social media, it drives more traffic.

Training & Webinars

Harnessing the power of social media to promote your webinar is a great way to attract attendees who are existing members of your network. It is also an effective technique for finding new customers who are not online yet.

epic content

Epic content has the potential to change the lives of your readers by motivating them to take action and achieve a specific outcome. This content effect on readers is precisely what makes it epic. All epic material has one thing in common: it evokes the same feeling among a large number of people. The fact that epic content gives your readers insight into useful information and triggers emotion will make people want to share it. So pick a popular topic and write a long, detailed article on it.

Announcements (events, special offers, etc.)

Notify readers of upcoming events or special offers. Social media allows you to engage with your audience in creative ways, which drive traffic and improve the experience. But remember that an effective social media event strategy will involve you Connect with your followers before, during and after the event.

Study the matter

Share your personal stories or customer success stories. Creating a compelling business case is one of the most powerful strategies for attracting customers. Your potential customers are constantly bombarded with white papers, e-books, 10-step guides, newsletters, and obnoxious promotions. To grab the attention of prospects, demonstrate the value of your product or service, and don’t just talk about it.

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