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What is PIM? And why is it important for e-commerce?

pim The abbreviation for Product Information Management. It designates a technical solution (usually a SaaS software) that makes it possible to centralize and manage all the information coming from it. product page To distribute them across all sales channels. This is why a PIM software can allow you to scale your e-commerce…

A PIM solution to accelerate the go-to-market

Selling ahead of competition is a major issue that generates a rush of speed at all stages of marketing a product.

Therefore, the time between the arrival of the product in stock and its availability on the shelf (virtual or real) should be minimized as much as possible. This includes creating product descriptions, adding products, selecting and integrating visuals, customizing texts for different sales channels, and possibly translating them.

However, these processes often face a number of obstacles:

  • Difficulties in obtaining information, which is often fragmentary or incomplete;
  • Lack of communication between departments which leads to cumbersome processes;
  • Problems of customizing information according to support and sales channels.

PIM is a key ally to counter these complexities. It brings employees closer together, facilitates communication and ensures the fluidity of processes.

  • by automating the transmission of information, sharing of documents and tasks;
  • by automating work processes between stakeholders;
  • by simplifying the completion and customization of product data according to needs, channels and products;
  • By providing data on the progress of each stage to better organize the work of the teams.

So PIM makes it possible to streamline processes to deliver product information in the right place, at the right time, with the right content. Thanks to automated workflows, time to market is significantly reduced and new products or channels are opened in just a few clicks.

automatic catalog generation

Catalog is dead, long live the catalogue! Think again, catalogs still have a bright future ahead of them. It remains an important communication channel, especially in some areas such as the BTOB. Furthermore, as digital has become the standard, paper has a high-end status and can be rejected to create different sensory experiences. Lastly, don’t forget that it is available in digital and interactive version at low cost.

A catalogue, catalog …

Whichever version you choose, a PIM solution supports you in the automatic generation of your catalogue. All you need to do is create your own catalog template: Graphic designers can let their imagination run wild on the charts and layouts.

Once your catalog is specified, all you need to do is create rules to tell PIM what to fill out and how: content is inserted automatically! Thus you can generate your catalog in paper format, a product brochure, an interactive PDF or even a mini site for your partners and distributors.

Fully integrated into your omnichannel strategy, PIM allows you to reduce your time to market by automatically generating your catalog. Your brochure is updated and distributed in just a few clicks, including internationally. Or how to make the web easy and fun to print!

reduce product returns

In France, 45% of consumers returned a product purchased online in 2018 (source: Statista). He is one of two buyers! This ratio is certainly a reflection of a free return policy that has become widely democratised, but that should not make people forget what it hides: many disappointments.

In the customer journey, post-purchase disappointment is exactly what the merchant should avoid completely – his reputation and customer loyalty are at stake. One step is to extend the terms of withdrawal to facilitate the exchange. Commendable, but the merchant must above all ensure that the product received is in line with the customer’s expectations in all respects. And this essentially includes providing Internet users with accurate and complete product information.

A PIM Solution to Limit Product Returns

PIM stands out here as it clearly facilitates the provision of complete and reliable information. it allows:

  • Ask teams to work together to enrich the product sheet;
  • Clearly structure files, add all kinds of images (photos, videos, 3D, etc.);
  • Duplicate or vary delivery and return information depending on the product.

If any information is missing, just add it to PIM so that it is broadcast in real time across all communication and sales channels.

PIM, a key tool in the quality approach

Thus various stakeholders can participate in the development of comprehensive and reliable data sheets in the desire for continuous improvement. This not only minimizes returns, maximizes satisfaction, but also minimizes the number of (often repetitive) customer service questions. The PIM solution is therefore an operational tool that is useful on a daily basis, but also a strategic tool to support a company’s quality vision.

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