What if you stop being subject to the instructions of “good practices”?

As I’ve been helping freelancers grow their online presence, I realize that many people are terrified at the thought of doing it badly: what will we think of them if they don’t do things “like it’s necessary”. ? If asking them to post like this or communicate like this isn’t aligned with good practice injunctions? By becoming aware of this paralyzing fear among entrepreneurs, I am also aware that these generally accepted rules of communication can undermine our creativity. In this context, departure from the framework of standardized communication becomes a seriously conceivable alternative. And that’s what I bet…

You don’t have to shell out your social media life to sell

When I interact with followers, I notice that many people find it difficult to promote themselves and say they don’t know how to “sell” themselves.

And when you analyze well, many obviously don’t want to show off, and that’s not just shyness.

So I have good news for you!

You do not need to spread your life on social networks:

So, of course, showing your head allows you to:

  • To inspire confidence;
  • To make your communication more personal;
  • To reach a certain audience.

But if you brake with 4 shackles, don’t be too hasty on this path!

Ask yourself the following questions:

  • Is your fear of showing yourself the result of a lack of fear or jealousy?
  • Is your target vulnerable to this type of “visual” communication?
  • How can you inspire confidence and stand out without showing off?

These are questions you need to be able to answer.

And to help you out, here are some tips:

  • Showing yourself doesn’t mean showing your head everywhere;
  • Personal communication may be in writing, and in the first person, no photos or videos of you are required;
  • Face-to-face and networking are still useful tools for entrepreneurs in 2021!

So sure, I display my head everywhere in my communication, but:

  • I never did violence to myself;
  • I only communicate using mediums and formats that I am comfortable with.

And that’s what allows me to align communication.

And you, with whom are you aligned in your communication?

Do I have to tell each other about my various activities?

As an entrepreneur, we may have to develop a project parallel to our main activity, or develop another activity altogether.

In this context the question of communication arises: should we create a bridge between two activities or not?

Well the answer is….it depends!

  • It all depends first of all on the links between the two projects: Are there any logical or thematic gateways that would allow you to transmit information from one project to another?

For my part, I build a bridge between my Aikido Millennials project and Yezza Lucas, for example, when aikido lessons can be useful for entrepreneurship. I have written articles on the entrepreneurship lessons that Aikido has taught me.

  • It all depends on your communication in general: Do you communicate in person or have you opted for corporate communication?

For my part, I chose to adopt a highly personal communication. So, my Yezza Lucas customers are aware of my commitments to @alerelibre. I chose this risky bias that allows me to be completely me in my communications, but also work with clients who share my values.

In any case, for a fluid communication a global consistency is above all.

As part of communication based on strong personal branding, we can keep the same tone for different projects. I don’t change my style or my tone when I communicate with Yezza Lucas, Aikido Millennials or the Free Age.

Obviously, being neither a certified coach, nor a professional aikidoket, nor a doctor, I regularly attract the wrath of my opponents, but that won’t stop me.

So, which bias have you chosen for your various projects?

Is it a big deal not to post anything on the web for a while?

During the holidays, you might want to take a break from social media and stop posting for a few weeks.

So of course, we can program content through many of the community manager’s essential tools, but beyond this tip, a fundamental question remains: is it a real problem to not publish for a while?

We can already start with relativity: on the scale of gravity, playing dead on canvas is not the most important.

However, in the long term, this can be punishable if you decide to bet on the web to grow your notoriety and your customers.

So what to do when you’re not motivated or lack the motivation to be proactive in your communication?

  • Warn your audience that you are going to take it easy and give yourself a limit for your communication resume;
  • If posts demand a lot of energy from you, post stories on Instagram;
  • Change the editorial rhythm if you find that your communication is too stagnant;
  • Swap formal communication for personal communication inspired by your daily life;
  • Delegate this task if you feel that digital communication is essential for the growth of your business.

As you may have understood, nothing serious, but in the long term, playing dead can be detrimental to your business communication, because after all, who wants to approach a business that is not showing signs of life online? ?

As an entrepreneur, it is essential to assure your customers.

Regularity is a form of intellectual gymnastics: the more you publish, the less effort and more fluidity will be required to produce more content.

If digital communication doesn’t inspire you, you should develop a strong local network and word of mouth, but beware the weariness of the system, which has repeatedly known its limitations in terms of teleworking.


In entrepreneurship, injunctions are strong, and particularly pertain to digital communications. This results in completely standardized social networks and email and often poorly aligned entrepreneurs. What if, on the contrary, you decide to end this standardized communication just to be heard? This would be the best way to assert your individuality with your customers on the web, but especially internally, to follow your own alignment.

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