What if smartphone lock screen became an innovative advertising medium benefiting the user #StartupDuMois Episode 11

11 forth number of (already) beginning of the monthYou voted for Swiper, an application that intends to revolutionize mobile advertising by providing innovative media support: lock screen, Success appears to be for this young startup, which is already planning a second fundraising by the summer. Let’s discover this new nugget of French startups together…

beginning of the month

In association with CB News and 50 Partners, we organize a startup contest every month: #StartupDuMois. If you also want to register your startup then go here.

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3 Questions for the Startup “Swiper”

Hello William, can you introduce us to “Swiper”?

Swiper is a startup that provides advertisers with an ultra innovative advertising medium: smartphone lock screen!

the principle is simple : The user receives advertisements on their lock screen every day. If he “swipes” to the right, he unlocks his phone normally. If he swipes left, he accesses the content of the offer. Each time, he accumulates points that he can spend at our partner stores (gift cards, promo codes, etc.) at the end of the month.

Our goal is to engage the consumer with advertising : With Swiper, the ad is targeted and geographically. It is no longer intrusive and does not disrupt the mobile experience. We have over 80,000 users on the application in just 8 months, an average of 2000 installations per day for the last month!

Our support for advertisers is also very appealing: the smartphone lock screen is the most visited screen of the day (200 times a day on average!) Many brands have already counted on us for their display campaigns: La Redoute, Bonduel, Daunat, Foodora, Pumpkin, Boyagues Telecom, …

Download Media Kit to advertise on the Swiper Network

How did the idea behind this project come about?

It was during a trip to South Korea that I discovered an application similar to Swiper. I found out that it had gathered over 6 million users in 3 months, and I immediately thought of importing the concept to Europe. For a long time, I planned to start a startup with my friend Damien Authier: as soon as I returned from Korea two years ago, we started working on Swiper!

What are your startup innovations/news in the coming months?

We are running several ad campaigns for this summer! We are also looking to diversify our in-store offering to meet all the demands of our audience.

We are eventually planning a second fundraiser for the summer of 2016. Target? Increase our communication budget, continue to expand the team, and above all change the premises (at 7 in 25m2, we are starting to feel cramped…).

Swiper. About this

search swiper on facebook, Twitter, Instagram or their sWebsite!

words for swiper

Although the mobile advertising market is booming, advertising is performing poorly for the advertiser and is perceived poorly by the consumer.

Cause ?

Classic advertising methods migrated from internet to mobile without optimization support level. Mobiles are polluted by full pages, by ad formats with false crosses that force the consumer to click on the ad, and by banners that hinder navigation on the Internet or mobile applications.

Advertisers understand the challenge of communicating on mobile but have no effective means to do so. As evidenced by the fact that mobiles have overtaken computers in terms of usage, mobile investments still represent only 23% of digital investments.

Mobile is a smaller media medium than a computer and has a greater personal dimension. Current advertising is considered intrusive and is often annoying for telephone use. Mobile users aren’t happy with it: According to a June 2014 Numbet study, 87% of smartphone owners find mobile advertising embarrassing and 62% consider themselves to be exposed to mobile advertising.

However, it was found that in 2014, 58% of smartphone users were willing to receive advertisements on their phones, including 72% of those aged 18-24. (Source: Our Mobile Planet).

By providing our users with beneficial, visual, interactive and non-irritating support, we aim to support the advertiser for better mobile communications while bolstering their empathy capital and the acquisition of their potential customers.

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