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What does Snapchat offer us in terms of artificial intelligence?

750 million. This is the number of monthly users Snapchat is entitled to its chatbot for free. Powered by OpenAI’s ChatGPT, this artificial intelligence-based tool will not unanimously…

My AI has become a part of Snapchat

Snapchat is the latest app to bring OpenAI’s ChatGPT experience to its users. In February 2023, the social network launched My AI, a new chatbot running the latest version of OpenAI’s ChatGPT technology, optimized specifically for Snapchat. Initially, this was an experimental feature for Snapchat+ subscribers, the paid version only.

his goal ? Allow you to get birthday gift ideas, plan a trip, suggest recipes, give shopping advice, text and much more.

Using My AI, Snapchat makes you feel like you’re talking to a real friend, but instead you’re talking to an AI assistant.

Depending on the platform, it “My does not share any secrets with AI and does not rely on it for advice. Conversations will be stored and may be reviewed to improve the product experience.

But since last week social platforms are being discussed a lot. Social giant Snap has just wrapped up its fifth annual Partner Summit. His biggest announcement? Free to deploy My AI Chatbot globally.

Besides recommending restaurants, helping you get birthday gift ideas, or helping you choose the right photo filters for a special occasion, My AI includes other features unlike other chatbots.

The tool can now recommend AR filters for use in places to visit, from Snapchat’s camera or the app’s Maps tab.

It can also be added to group chats by mentioning it with the @ symbol, and Snap will allow users to change the appearance and name of their bot with a custom Bitmoji avatar.

Plus, it may soon be able to send visual messages to My AI and receive generated responses. For example, the company unveiled a concrete example during its annual conference: It showed a photo of tomatoes in a garden, prompting the bot to respond with a generated image of gazpacho soup.

Really under-appreciated AI-based tool?

For Snap, adding an AI chatbot to its social app would be seen as a smart move given the trend towards ChatGPT and artificial intelligence. But many expressed disappointment with how Snapchat implemented the feature. It is automatically pinned to the top of your thread.

Snapchat users have also taken to TikTok, Twitter and Instagram to complain about being pinned directly to My AI. Not only did Snapchat add My AI without giving users the option, but users have no control over it.

However, users who wish to get rid of this feature can unpin My AI or remove it from their chat feed.

According to the Snapchat help page, swiping up directly from the camera screen and then holding down on “My AI” will work to bring up the chat screen. For him :

  • Select “Chat Settings”;
  • Press “Remove from thread”.

This will remove My AI from your chat conversation list.

As Microsoft and Google race to integrate generative AI into their search engines, Snap CEO Evan Spiegel has called the technology “a terrific creative tool.” During a recent interview, he shared personal examples of using My AI to create bedtime stories for his children and plan a birthday present for his wife, Miranda Kerr. They say that there are more than 2 million chats a day with My AI.

We often forget this platform, yet Snapchat should be integrated into your digital marketing strategy! But in your opinion, is this new feature based on Artificial Intelligence really necessary? How to take advantage of this to grow your notoriety, your e-reputation or your engagement rate?

Feel free to share your opinion in the comments.

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