What are the opportunities and what are the risks?

The digital marketing landscape is undeniably constantly changing! That’s why it’s important to stay ahead of the competition and constantly optimize your content marketing strategy. Artificial intelligence (AI) has emerged to revolutionize this! But this revolutionary progress doesn’t only have benefits…

Did you know that 85% of digital marketers now use AI for content writing? A huge jump from the previous year, with only 33%.

Artificial intelligence is no longer a futuristic concept. And it’s happening now!

It is not only used for SEO, which includes keyword research, email marketing, but also for content marketing such as article writing and image creation.

By leveraging AI content generators, you can dramatically increase your content production while maintaining quality and efficiency. Integrating AI into your content marketing strategy can truly be a game-changer when it comes to SEO.

But is this really an opportunity?

seo artificial intelligence

Is AI-Powered Content Writing Worth It?

Writing efficiency and scalability

The biggest advantage of using artificial intelligence (AI) is the speed at which content is generated, which is much faster than humans. While it might take a human writer 30 minutes to 2 hours to complete a 500-word text, an AI writing tool can complete the same task in a matter of minutes…

By multiplying this writing efficiency with the number of articles that can be produced at any one time, AI writing tools improve the scalability of the work.

Brainstorming new content ideas

With respect to the brainstorming work done upstream, you can for example ask the AI ​​to come up with 5 ideas before starting your project. This will easily provide you with subtitles that can structure your content.

This method is important for later getting a high-level summary on a specific topic, identifying relevant long-tail keywords, questions, and other content to ask yourself as you begin defining your content.

better writing quality

AI text generators can also improve writing quality by using NLP or natural language processing (NLP) algorithms, which work to:

  • read the text again;
  • find errors;
  • Suggest improvements based on hints, often providing real-time feedback to users as they type text in the editor.

They usually work:

  • analyzing the entered text;
  • feeding it into the database. People who may not be as proficient in writing as others can create relevant and quality content following the spelling and grammar rules.

Other AI grammar and spell-checking tools also provide recommendations based on word usage, order and syntax, as well as intended audience. They help improve the overall quality and clarity of writing, creating more value-added content that matches your intended target audience.

Users can write sentences like a professional content writer with advanced AI writing software. For example, they may be asked to create a short, easy-to-read summary of a technical text or scientific summary, making them excellent tools for summarizing technical topics into easy-to-read texts.

A Better SEO Strategy

AI has worked remarkably wonders in various industries and the world of SEO is no exception. The future of SEO is also set to revolutionize as AI technology advances, changing how search engines work and how businesses optimize their online presence.

While keyword research and content optimization are important aspects of SEO, AI can help automate and improve these tasks, including:

  • understanding the semantic relationships between keywords;
  • identifying search trends;
  • Predicting user behavior.

AI-powered tools can also help optimize content, ensuring it is relevant and engaging to users. By analyzing user behavior, AI can determine the best performing content and provide recommendations to improve it.

Additionally, AI can help generate meta tags, titles, and other on-page elements that are critical to successful SEO.

artificial intelligence seo content marketing

Will AI Text Generators Replace Human Content Writers?

AI copywriting is a hot topic, especially in the digital marketing and copywriting industries. One of the biggest concerns of these communities is the danger that AI text software poses to text-based businesses.

But this concern is well founded!

If companies can cut costs by replacing human writers with AI, what’s stopping them?

In fact, AI text generators are very helpful when it comes to rewriting articles or coming up with unique title options… but if you want to achieve your goals with a unique tone, writing style, through stories or with original Looking for AI software to capture the attention of ideas for example, then these tools are not enough.

Can’t form my own opinion or thoughts

While AI text generators access billions of web pages to deliver relevant content, they cannot form original opinions, ideas or conclusions.

These tools are certainly impressive, but they are not innovative. This is a machine. They suck up human-written articles and content to create something new. But “new” doesn’t mean original!

Therefore it is important to take into account the limitations of AI models in order to fully understand human nuances. But as long as your content aligns with Google’s EAT principles (Expertise, Authority, Trust or Expertise, Authority, Trust) and satisfies user intent, you can confidently use AI as a powerful force in your content creation journey. Can be adopted as a partner.

Not able to create quality content from A to Z

Generative AI solutions are already part of the tools available to professionals and brands looking to create content, be it blog articles, videos or eBooks. Thanks to them, it’s possible to find topics fast, create drafts, extract new arguments, have title options, convert audio to text and vice versa… the possibilities are endless!

However, AI is just one option in the toolbox of those who know what goals they want to achieve through content marketing. This option can make the process more efficient when used well.

But even then, AI is just a tool. As intelligent as he is, he is not well versed in the nuances of language and the human condition. Hence, it is not able to generate quality content from A to Z on its own.

When it comes to content creation, humans remain essential in the process from start to finish.

Errors, General Lessons, and Ethical Questions

Conversational tools based on generative artificial intelligence, such as ChatGPT, have already introduced errors and inconsistencies. It is not uncommon for these tools to provide distorted information, misrepresent facts, and even exhibit inappropriate behavior.

Generative AI based on large language models (LLMs) is trained on thousands of pieces of information, be it text, images, voices or structured data. They are able to research context, analyze context, and link information, in order to provide meaningful results.

But is it enough to replace human labor?

AIs provide texts that surprise us because they were created by a machine. If that same content was created by a marketer, we would be disappointed by the lack of depth and originality. What generative AI provides is an inconsistent result based on the information used to train it. And here another problem arises, this time related to its ethical use.

If an AI used the works of an artist to create its art, would it be plagiarism? Generative AI is trained on material that is often copyrighted. The issue becomes even more controversial when it is thought that the result of this process could be used for commercial purposes.

The risk that Google’s algorithms will devalue your content

Google is not opposed to AI-generated content. As long as your content meets Google’s EEAT and meets the requirements of your target, Google will not penalize you for using AI to aid in content creation. but beware! Google’s Useful Content Update aims to help people see more original and useful content written by people, for people, in search results.

This clearly indicates that search engines prefer human-written content that is not only unique in tone and emotion, but also uses SEO best practices.

Additionally, the update also says to avoid creating content for search engines first. Many AI text generators analyze search engine results without really understanding what your target is searching for.

in conclusion

The emergence of ChatGPT has undoubtedly shaken up the content writing and SEO industry, providing incredible opportunities and new challenges. Automating content creation, improving efficiency, and expanding content possibilities are some of its key benefits. However, using AI as the sole motivation in content marketing and SEO is unethical and jeopardizes the transparency and authenticity that are cornerstones of the practice.

Instead, companies should adopt a hybrid strategy that uses AI software along with actual writers. This certified training in web marketing prepares you to set up an effective digital marketing strategy that suits your goals and your marketing objectives. Scenarios and practical cases will accompany you in the reflection and implementation of your project.

Therefore, despite the fact that it seems important to stay competitive, it is important to remember that excessive use of AI techniques can lead to content that can become too homogenous and lose its originality and authenticity, which in the long run Can hurt your business in the long run. ,

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