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What are the digital strategies used in the sports betting sector?

The world of sports betting has evolved over time and has implemented highly developed digital marketing techniques. Inbound marketing, bonuses, ambassadors, this industry does not deny itself anything. Here are the best marketing strategies employed in the sports betting market…

Ambassador

Who hasn’t seen Patrick Bruel during a poker tournament with the name of the group he’s associated with on his T-shirt or on his hat? The fact of using known personalities makes it possible to make people who want to follow the news of this person, but the world of betting or sports betting is known a little more. So, seeing someone you’re a fan of playing poker with will interest you in the field and perhaps even the group they represent…

Youtube channel

They are no longer reserved for singers or makeup tutorials. YouTube and Viméo channels are developing more and more in the sports betting sector. Whether they are led by a team that will give their opinion on the best bets to be made during the week, or whether they are used to broadcast advertisements on a particular topic, these means of communication make it possible to reach a very small audience. and thus introduce it gently to the world of gambling.

Bonus

Like a lot of online businesses, bonuses are a great strategy for promoting a site. Since the bonus offered upon registration allows the target person to try it for free, it will act as a trigger to lift the first brake that affects all those who have never bet online, i.e. scammers. Fear.

Then follow birthdays, events and other types of bonuses to revive the target person and thus make them get used to playing for free regularly, which will allow the sports betting company to turn a considerable number.

Media

Although the Internet makes it possible to reach the youngest, television remains the medium of choice for the industry, as it will help build trust with older audiences. Reassuringly, a television ad can radically increase its credibility and thus be more easily converted when someone comes across an ad through a social network, for example.

Mobiles

It’s nice to bet on a website, but it’s better to be able to bet from your smartphone! The industry has understood this well and offers dedicated applications to allow even the most enthusiastic players to place bets with a simple press on their mobile. Easy to use and with well-thought-out ergonomics, this type of application eliminates all obstacles.

To finish

The sports betting industry can be an example for aspiring marketers looking for development ideas. Present in all media without exception, this industry has managed to make the best use of traditional marketing to combine it with the best digital strategies.

Article written in collaboration with 7figures

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