2012 will definitely be the turning point for general dating sites mitic in France or contact network In Quebec, a . including the choice of web marketing strategy Effective under the penalty of being definitely left behind in a highly competitive and very dynamic market. The same is the case for many other areas of the web…
In fact, in 2010 and 2011, they faced a general onslaught with the launch of “niche” dating sites, a topic to guide meetings (religion, political orientation, community groups, centers of interest, etc.). They had specialization in nibbles, which munched slowly. Take away your share and dominance of the web dating market, whether in France, Belgium or Quebec.
Webmarketing Trends for Dating Sites in 2012
To avoid being left behind, generalist sites must take advantage of their competitive advantage, namely their very large user database, to be responsive, flexible and above all, to adapt to the new expectations of Internet users regarding web dating. That’s all marketing mix So for meetings to bet on three strong webmarketing trends of the year 2012 to be reviewed:
- Ale’increased use of smartphones on a daily basis, and change of Internet user to mobile user, even during meetings;
- proximity and geographic location;
- promote making excuses for the meeting.
From the point of view of webmarketing strategy, we should now focus on 100% mobileto promote closeness through, geolocation By increasing the chances for members of these dating sites to cross paths at random in their daily activities. and then offer Device To make contacts: flash, chat, send virtual gifts…
So gone classic web marketing strategies. People look a lot on search engines on questions like “women looking for men in Montreal” (client case), but are also heavy users of their smartphones for dating. With 1.3 billion mobile phones sold worldwide, there really are a lot of fish in the ocean!
So betting on mobile is mandatory.
Features of Mobile Dating Apps for 2012
These mobile applications will have in common that they must have the following features, otherwise the members of these dating sites will not be attracted and will not be migrated to their smartphones:
- Quick in loading time;
- with Clear and intuitive navigation between profile pages;
- same with search features Compared to the “mother” website;
- but apart from geolocation tool Allowing contact making, as in more specialized applications such as Speed ​​Dating, Youback, SpeedFlirt or Wishide…;
- with seamless contact management And Messages allows you to easily manage your appointments on the go from your smartphone;
- and above all, protect effectively and intelligently user data To allow users to geolocate people in certain locations, without being “tracked” at their home. This data security is one of the main constraints in the geographic location of some Internet users;
- and also with an application that exists Android, iOS or Windows Phone,
So much for current trends in dating web marketing: Dynamics and interactions.