A few days before Easter weekend, Twitter reveals some tips for optimizing your Easter 2022 marketing campaign. It’s not too late now, there’s still time to get started!
Easter, an important event in marketing
This year Easter Sunday will be on April 17th followed by Easter Monday. This is one of the most important dates to remember in the social media calendar of 2022. Synonymous with egg hunts, family meals and of course chocolates for kids, this event is an opportunity to launch a marketing campaign.
Chocolate makers specifically make more than half of their annual turnover Between Christmas and Easter, chocolate is the quintessential holiday product. In the form of eggs, rabbits or chickens, it continues to seduce the French like every year. According to a 2017 survey, Two out of three French people buy chocolate on Easter, And if 45% of them would buy it for their spouse, 52% declared that they would buy it for themselves and 55% for their children as well.
Other significant figures, 97% of them say they prefer this product with a consumption of 7.6kg per year, including 4.3kg in pills – that is, over 21 pills per person, which is huge! This also explains why there is a huge spike as Easter approaches.
According to statistics, search growth in France starts at least 4 weeks before the official date. About the fastest growing gifts in 2020, let’s mention it flower (+40%), toys (+86%) and famous chocolate gift (+94%).
Even a few days before Easter, there’s still time if you haven’t started a marketing campaign yet. To help you optimize your social media strategy, Twitter has shared some useful tips and information.
types of tweets
The company suggests four things to consider during the event:
- Video – Videos can be a great way to show off your Easter products;
- Humor – We can never say it enough: Humor sells. So, for this event, don’t hesitate to use it to get even closer to your goal;
- gift Gifts always attract attention. So for example a thematic giveaway can be a good option to get even more engagement;
- family – Also consider sharing useful resources, such as recipes, Easter egg hunt tips, games, or any other ideas the family might be interested in.
For example last year, the most used hashtags around Easter were:
How to use hashtags? You have two approaches for this:
- On Twitter, the rule of thumb is that if you include a link and want to guide users to click it, adding a hashtag may not be helpful. This gives them more things to click on in the tweet;
- If you want to broaden your message and increase brand awareness, especially through your tweets, hashtags can help.
main points of interest
Twitter also provides a number of Easter-related keywords, which may further highlight key points of interest:
- Easter eggs
- Easter Egg Hunt
- Candy and Chocolate
- family time
- preparing easter dinner
- egg decoration
- host family
Twitter also suggests using emoji, which are indispensable in digital communication. The bearers of emotions, they are part of the process of building and strengthening relationships with your goals. They stimulate the engagement of your audience and give real meaning to your writing by activating the emotional part of the brain.
Last year, the most commonly used emoji on Easter included:
- bunny face emoji
- hatching chick emoji
- egg emoji
- bunny emoji
- laughing face emoji
Just avoid repeating the same emoji over and over as it can annoy the users.
You probably think it’s a little late to start your Easter marketing campaign on Twitter. But for setting up small last minute adjustments and small tests, this is the perfect time!