Twitter tests professional profiles for brands

Want to show more business information on your profile on Twitter? The social network has announced the testing of a new type of professional profile!

New tools and practices dedicated to companies

Twitter is now officially starting live testing of its new “professional profiles,” which will offer brands a new way to present themselves on the platform with dedicated tools and features.

They will be able to display specific information about their company directly on their profile.

The professional profile will differ from the personal profile in several ways:

  • A more detailed bio – with a map and website link – and a call to action that helps users contact the company more easily;
  • an image gallery, a shop section and an App Store link;
  • Corporate category and a new corporate badge.

How far will Twitter go?

Creating company profiles like Facebook and Instagram can open up new opportunities for both brands and Twitter. It not only promotes the company, but also develops the classification and management of exposure and reach on social networks.

For example, Twitter may follow Facebook’s lead and reduce the reach of company profile tweets in order to encourage social media advertising investment, which may use its own strategy to maximize publicity while stimulating interaction among followers. Can help increase advertising spend.

This new functionality can also facilitate the launch of new dedicated products, streamlined advertising opportunities, conversation tools, and more.

For now, Twitter has begun testing with a small group of companies in the United States to allow more accounts to access work profiles in the coming months. But it will be interesting to see how far the social network intends to go…

Why use Twitter to grow your business?

Twitter sees 6,000 tweets every second. This puts it in perspective of how actively people are using it as a platform for conversation. And for businesses, these conversations can be a valuable source of customer information. Thus using Twitter can help you research trends and topics that interest your audience so that you know how to reach them more effectively.

Plus, with millions of daily users, Twitter can be a powerful tool for promoting your business, connecting with customers, and developing leads. Creating a Twitter profile for business is also simple, but like a muscle, it must be used regularly to be most effective.

There are a lot of metrics you can use on Twitter to increase awareness of your business, from hashtags and pinned tweets to Twitter lists and social media influencers.

Here are some ideas on how to use Twitter for your business.

  • Use hashtags;
  • Manage issues through direct messages;
  • Use photos, GIFs and polls;
  • Tweet Live;
  • Host and participate in discussions on Twitter;
  • Interact with influencers and customers;
  • Advertise on Twitter.

For the latter option, Twitter is free, but if you want to pay to promote your account on the platform, you have plenty of advertising options on Twitter Ads.

  • Sponsored Tweets:
  • Sponsored Accounts:
  • Sponsored Trends:

With the right marketing strategy, businesses can use social media to increase sales, build brand recognition, and improve customer service. If you want to develop the topic and train yourself further, take a look at our web marketing training with social media strategy component.

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