Like YouTube, Instagram or even Pinterest, Twitter announced the launch of a Live Shopping feature to shop directly online. Twitter has already tested a new feature that allows brands to add a shopping section to the top of their profiles. The social network is developing these new tools. Twitter is testing a new feature that allows brands to add a Shopping section to the top of their profiles.
Ability to buy without ever leaving Twitter
As Twitter explores different ways to increase revenue beyond serving up ads, the social network is testing a new feature that allows businesses to add a shopping section to the top of their profiles. Available only in the United States since late July, the ‘Shop Module’ offers a carousel of products for visitors to browse through.
Users will be linked to a list with the ability to make purchases without leaving the app. Remember, Twitter already experimented with integrating a “Buy” button directly into Tweets. However, this option was officially dropped in 2017. With the ‘Shop Module’, Twitter now makes it possible to establish a bridge between people who talk about products on the app and buy them.
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For the time being, this option is still limited to a small number of users, as it’s only available with a handful of brands at the moment, including GameStop, Arden Cove, and a dozen others. In addition, only iOS devices have access to it for people using the service in English.
So this new feature could probably be part of other new paid tools implemented recently, including Twitter Blue, a paid subscription service with access to premium features. Let’s not forget both of us a tip jar feature One-time payments or even for plans that allow users to charge for access to exclusive content.
Twitter introduces new shopping features
Twitter is taking the turn of Live Shopping to give users a new shopping experience 2.0. After YouTube, TikTok, Pinterest and Instagram, the social network allows its users and brands to develop a new sales channel through its platform.
Twitter’s e-commerce initiative now includes live shopping, and Walmart will be the first retailer to test the new platform, according to Twitter at the end of November 2021. Walmart and Twitter co-hosted an event “Cyber Deal Sunday” broadcast 28 on Twitter, where you can follow the live broadcast, purchase select products through Twitter’s Shop tab, and post tweets about the event.
The online and live shopping service will leverage Twitter’s existing live content capabilities and new e-commerce features such as the Shop module for company profiles.
“Live streaming on Twitter gives businesses the power to connect with their most influential fans, and the ability to buy into that experience is a natural extension of engaging and interacting with receptive audiences,” Twitter said of the functionality. Told.
He is already looking to expand its functionality by developing the Shop module, which makes it possible to browse the catalog to make purchases. But there is also a Twitter Shopping Manager space so that merchants can better manage the performance of their products.
While this is Twitter’s first attempt to live stream a shopping event, other platforms have made similar announcements: