Twitter adds new features to Twitter Blue

For a long time it was speculated that Twitter would launch a paid service. Twitter Blue, once launched, was not initially launched in Australia and Canada until June 2021. With this option, users receive a range of additional features in exchange for a monthly subscription. And well, the social network has offered new features for a better user experience…

Twitter Blue Already Offers Some Interesting Benefits

Twitter Blue was rolled out in early June 2021 and is currently only available in Canada and Australia. It is a paid version of Twitter that brings new features regarding organization, creation of tweets and user experience on the platform.

Twitter Blue already has some great features and is constantly promoting regular rollouts of new features based on user feedback.

For example, Twitter users have long requested a feature such as “edit” or “cancel” tweets. While Twitter chief executive Jack Dorsey told Wired that an “edit” option will likely never debut on the platform, the new “cancel tweet” option is a step further and has been well received. It allows users to set a timer of up to 30 seconds to preview a tweet, which allows them to delete the tweet that should be edited.

Twitter Blue also offers “Reader Mode” to read longer threads more transparently. This also includes:

  • a bookmarks folder in which users can better organize saved tweets;
  • Display options for customizing the theme color of your Twitter interface.

Along with its new payment features, in a US Securities and Exchange Commission (SEC) filing, the company said it aspires to have 315 million “monetable daily active users” by the end of 2023.

Twitter Blue preparing to launch new features

App researcher Alessandro Paluzzi sees the new Twitter blue intro screen in development.

The updated information cards on Twitter Blue describe some of the new features of the option.

The initial Twitter Blue package currently offers paid users:

  • cancel tweet : Allows you to delete sent Tweets within 30 seconds of their publication;
  • favorite folder : Allows you to categorize saved tweets in the assigned topic folder;
  • application icon : presents personalized application icons for use on their device;
  • reader mode : Allows you to convert Tweet threads to text to read all Tweeted content in a single stream;
  • dedicated support : Provides priority support for Twitter Blue users.
  • color theme : Provides additional color options for UX screens;

Based on these new introductory cards, Twitter Blue customers will also soon have access to:

  • Quick access to new features : allows access to functionalities in trial mode, before their official launch;
  • article reader : allows you to read articles ad-free from various publications, thanks to the recent acquisition of Scrolls, via an integrated subscription to Twitter Blue;
  • header : highlights the most shared articles on the network in the past 24 hours (similar to Nuzal, another app that Twitter acquired in May 2021);
  • Personalized Navigation : Allows users to configure their Twitter navigation tab on the bottom bar of the application as they wish;
  • long video download : Provides greater ability to download video content.

Twitter Blue’s other offerings are, for the time being, very basic, but these new additions could help make Twitter Blue a more attractive option for more users.

Twitter recognizes that the tool is not primarily built for marketers, but for the platform’s inseparable followers. So let’s wait and see and understand what the future holds for brands.

Source: Social Media Today

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