Towards a paid subscription to Instagram?

As part of an initial trial, Instagram’s latest paid subscription feature, called “Subscriptions,” will be available to a handful of creators. They will be able to set monthly prices, unlock the “Subscribe” button on their profile and offer their customers a range of exclusive features…

Paid Subscriptions: Instagram Launches “Subscriptions”

While previous monetization features included a fund for creators and the launch of Instagram’s native affiliate program, Instagram is pleased to announce its latest monetization feature: Instagram Followings, called “Subscriptions,” which are available only in the States. is available. United for now.

In 2020, Facebook launched subscriptions, and based on feedback from creators, Meta said it was ready to introduce the model to creators on Instagram. Meanwhile, Twitter launched its first Twitter Blue subscription offer in 2021. In Meta, Facebook creators shared positive feedback on the subscription feature, giving Meta the green light to offer a paid option. On Instagram.

This is how creators on Instagram can earn a recurring monthly income by giving their followers access to exclusive content. Instagram head Adam Mosseri says that is “one of the best ways” for influencers and creators to have predictable income.

For his part, Mark Zuckerberg, CEO of Instagram that owns Meta, announced in a post on Facebook:

Paid membership on Instagram: exclusive content for subscribers

Subscribers will notably receive a purple badge next to their username indicating their status to the creator on their payment option on Instagram. Pricing tiers will range from $0.99 to $99.99 per month, and manufacturers can choose the price of their subscription.

Some of the benefits of Instagram following include:

  • Subscriber Stories will allow creators to create content for subscribers only. They can share exclusive content and use interactive stickers on stories only with their most engaged followers;
  • Subscriber Lives, where creators can broadcast exclusive posts live and allow subscribers to engage more deeply;
  • Follower Badges will put a badge next to comments left by followers so that creators can easily identify them.

For now, only ten manufacturers are part of this very specific testing program. This includes content creator Alan Chikin Chow, Kelsey Lynn Cook, Elliot Norris, astrologer Aliza Kelly, Olympian gymnast Jordan Chili, basketball player Sedona Prince and other big names in the industry.

Similar to what they do on Facebook subscriptions, Meta Instagram won’t charge creators for subscriptions until at least 2023 at the earliest. The company will also develop more tools and features so that creators can directly connect with their audiences, even off-platform.

Plus, Facebook following continues to improve, with a few changes made at the end of last year:

  • more tools for creators to boost their membership;
  • Downloading emails from new customers;
  • A bonus program that rewards creators for new customers.

After the initial testing phase, Instagram plans to expand the availability of this feature to creators around the world.

Source: Instagram

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