Top 9 KPIs to Follow on LinkedIn Analytics Completely!

Over the years, LinkedIn has become much more than just a job site. With over 700 million professionals, the social network is now one of the best content marketing platforms for B2B companies. And like any other social network, many companies with business pages expect to know their engagement indicators or KPIs on social networks…

why is it important?

Tracking KPIs on LinkedIn is essential when it comes to measuring your social media strategy. Plus, this step provides you with the data you need to improve your return on investment on social networks and thus achieve your objectives more easily.

On LinkedIn Analytics, you’ll know for sure when you’ve reached a new milestone, such as an audience, engagement or conversion record.

Without further ado, keep these KPIs in mind on LinkedIn now!

1. Subscriber Demographics (Where do my customers come from?)

LinkedIn’s strength lies in the amount of information you have about your target audience. You can view them by function, industry, location, age, and company size. This allows you to be more targeted in your approach than you would be on a normal platform like Facebook or Instagram.

LinkedIn’s follower demographics allow you to dig deeper into the profiles of the audience you’re attracting, to make sure your content brings you the right people.

2. Number of Followers (Is my company influential enough?)

It is one of the KPIs to follow for analyzing and optimizing a website. But you may be tired of hearing how important it is to track this metric. To be honest, it’s not the most important. But follow it from time to time, mainly because it can show you something about content and your activity in general.

When the numbers drop, it may be due to a lack of activity or it may be because your content was not really targeting your audience. On the other hand, if you post regularly and the content makes people respond, you can eventually attract even more followers. And it’s a double win!

3. Impressions and Reach (How many people have seen my page?)

Content marketing is all about attracting potential customers by providing them with an upfront price. Impressions are the total number of times your LinkedIn post has been viewed. This includes users who view it more than once.

For example: If a user sees your update three times, that counts as three impressions. But it will only count for one impression.

When viewing impression data through the updated statistics graph, you can get additional information, such as:

  • Publications to sponsor: By comparing organic and sponsored posts, you can quickly determine which organic posts are resonating with your existing followers.
  • Best time to post: You’ll be able to identify the days when your LinkedIn posts are most frequently viewed, then fine-tune your posting schedule to ensure that your customers can receive your content when they’re most likely to see it. Huh.
  • Long term trends: Looking at your impressions over time will help you visualize the trajectory of your marketing campaigns. If you’re seeing a declining trend in impressions, it could be a sign that your content isn’t compelling and that LinkedIn is serving it to fewer followers.

4. Engagement Rate (What type of content engages the most?)

Probably the most talked about key KPI (regardless of platform), engagement is definitely important because it shows you the true power of your performance. It’s a measure of how people interact with the content you post. Let’s take it literally: to engage means to be involved in something, to be active. And that’s exactly what you expect from your audience. You want to engage with your audience and be as active as you are. While engagement on LinkedIn will show you everything you want to know about that conversation, the engagement rate per post will help you find out more.

  • total engagement on linkedin – The number of likes, comments and shares received for posts published during the selected period.
  • Average engagement rate per post on LinkedIn (by followers) – Post engagement (likes, comments and shares) divided by the number of posts published during the selected time period.

5. CTR (Click Through Rate)

CTR on LinkedIn is the total number of clicks your post received divided by the total number of impressions. It measures the percentage of people who see your post and click on it to learn more. Why is this metric important? Because a higher CTR means a higher percentage of people who see your post come to your site by clicking on your content. This indicates that your LinkedIn ads — images and text — are effective and that your audience is ready to take action. Same goes for organic posts.

When you share content on your business page, the “Update Engagement” section provides easy access to the latest updates as seen by post date, CTR and average engagement rate. The higher the number, the better the value of your update. So keep in mind your audience, the time of day you share, and what types of updates drive the best value for your business. You can also customize the dashboard to view your sponsored content and compare it to your organic results.

7. Follower Information (Who saw my profile and my updates?)

By inspecting the most recent people who viewed your profile, you can identify their industry or work and send them a direct message that allows you to interact with your visitors with just one click. Information on their location will provide you with more details about who your visitors are and will give you detailed information about what types of people your personal profile attracts.

8. Conversion Rate

If you use LinkedIn ads, you want to know if the budget you invest is paying off in conversions. Conversion rate tracking isn’t available through LinkedIn for organic content, but it is available for paid ads. All you need to do is add the LinkedIn Insights tag to your website.

LinkedIn can then track how many people clicked on your ad and took the action you desired. It could be a purchase, but it could also be filling out your contact form, starting a free trial, or downloading a lead magnet. Even better, LinkedIn Analytics can track people who saw an ad, then visited your website and took the desired action, even if they didn’t click the ad.

Reactions, comments and shares are one of the most important engagement-focused LinkedIn metrics to track and monitor on a weekly or monthly basis. Reactions are used to show different types of emotional reactions to your content. There are currently 6 responses to the post on LinkedIn. Shares is the total number of people who share your post. This increases the reach of the post and expands your followers base within the platform. And comments are the most common form of engagement people leave under your posts.

Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox