As the digital world continues to grow, people’s lifestyles and habits have had to change accordingly. This is also the case with marketing strategies that have evolved to better reach consumers and remain adaptable to changes. Thus, the year 2021 will see its share of innovations and marketing approaches partly driven by the pandemic. However, what will happen in 2022? What surprises do 2022 have for us in marketing and what will be the most popular marketing strategy for companies? Find it all in the following lines…
1. Email Marketing: Essential Marketing Techniques
Email marketing is one of the major strategies used by large companies to interact with their customers and it will remain so. Professionals are unanimous on this, having a prospect and customer email list is a real goldmine. However, it is essential to prioritize the quality of your email list over its quantity.
One of the strengths of this strategy is that it provides multiple types of data during its execution. It is real, relevant and exploitable data that allows the strategy to be further refined, improving it for even better results.
In the form of usable data, you have the delivery and opening rate of your email, the rate of clicks, the responsiveness or even the unsubscribe rate. As you must have understood, this information accurately informs you about the faulty parameter of your strategy, thus giving you the possibility to rectify it.
However, the effectiveness of an email marketing campaign lies in the relevance of the content of the email. Be aware that an email should only be 20% promotional and bring value to the prospect/customer in 80% of its content.
Email marketing will become more popular in the coming years, with the end of cookies planned for 2023. Hence it will no longer be possible to use data from user monitoring on the web for marketing. From there, it will be easy to communicate directly to the customer by sending a message to his or her mailbox.
2. Online Program
The pandemic restrictions have made online events a natural, people have loved them, so it will continue to be enjoyed by all. These include webinars, online conferences or virtual trade shows. These events are much more practical and the absence of geographical barriers makes it possible to reach a large audience.
The advantage of these events is that they allow you to claim your expertise in your field by answering the concerns of your participants. This will give them more confidence in your business and the solutions they offer.
The second argument in favor of faith is your appearance as a natural person. Even if this presence is behind the screen, the effect on your participants remains unchanged. In fact, participants will have a sense of dealing with human people, not just a brand or company.
Another advantage of this strategy is that it allows you to gather information about your prospects. For the simple reason that each participant must provide their name, first name and email address to register. This information will be important for you to refine your marketing later, especially for email marketing.
3. Build a Strong Brand Image
The success of a business is also based on the image it sends to its customers. Once your image is established and your expertise is proven, let your customers advertise you.
To achieve this brand image, you have to provide quality services to your customers and live up to their expectations. The more satisfied they are, the more value your brand will hold in their eyes and the more they will be inclined to talk about it around them.
The goal is to establish a reputation that will bring you more customers over the long term: This is organic marketing, Thus, you will devote less and less budget to advertising to promote your activities.
4. Content Creation
Content marketing or doing content marketing is still a timely and very effective strategy. Today, however, it is no longer just textual content, but visual, video and even audio content. However, regardless of the format of your content, the rule is the same, it has to be relevant and of quality.
To be quality, your content must take into account the needs and expectations of your target customers. In other words, you have to find the right words and talk about topics that matter to them.
While writing your blog posts, you need to think about including the keywords that will be needed for SEO. To always give more relevance to your articles and provide as much information as possible to Internet users, you can include other content formats. For example, you can insert links in your articles that are redirecting to an explanatory video or a podcast on your YouTube channel.
However, always make sure to bring a touch of personal experience to your content. This will allow you to stand out from the competition and the group of information that circulates on the Internet.
5. Advertising through Augmented Reality and Virtual Reality
This is the latest acquisition in the advertising world and it will definitely come through the front door in 2022. This approach is creative, but above all interactive makes it possible to make advertising.
There is a lot of anticipation in the field with the launch of the Facebook metaverse in 2021. So now your customers will not just see the image of the product and read the description. With this technology, they will be able to virtually try it out in real life to get a more complete idea of the product.
About the Author
Johannes Dan Madja: Blogger – Web Editor – Self-taught Coach in Online Business Management
site – facebook