Top 5 Trending Marketing Strategies in 2022

As the digital world continues to grow, people’s lifestyles and habits have had to change accordingly. This is also the case with marketing strategies that have evolved to better reach consumers and adapt to changes. Thus, the year 2021 will see its share of innovations and marketing approaches partly driven by the pandemic. But what about 2022? What surprises do 2022 have for us in marketing and what will be the most popular marketing strategy for companies? Find it all in the next lines…

1. Email Marketing: An Essential Marketing Technique

Email marketing is one of the major strategies used by large companies to interact with their customers and it will remain so. Professionals are unanimous on this, having a prospect and customer email list (mailing-list) is a real goldmine. However, it is necessary to prioritize the quality of your email address list over its quantity.

One of the strengths of this strategy is that it provides multiple types of data during its execution. It is real, relevant and actionable data to further improve the strategy and improve it for better results.

In terms of usable data, you have the delivery and opening rate of your email, the rate of clicks, the responsiveness or even the unsubscribe rate. As you must have understood, this information accurately informs you about the faulty parameter of your strategy, thus giving you the possibility to improve it.

However, the effectiveness of an email marketing campaign lies in the relevance of the content of the email. Know that an email should be only 20% promotional and 80% of its content should bring value to the prospect/customer.

Email marketing will become all the more popular in the coming years with the end of cookies set for 2023. Hence it will no longer be possible to use data from user tracking on the web for marketing. From there, it will be easy to communicate directly to the customer by sending a message to his or her mailbox.

2. Online Program

Pandemic restrictions have made online events a natural, people have loved it, so it will continue to be to everyone’s delight. These include webinars, online conferences or virtual fairs. These events are much more practical and the absence of geographical barriers makes it possible to reach a large audience.

The advantage of these events is that they allow you to claim your expertise in your field by responding to the concerns of your participants. Thus, they will have more confidence in your company and the solutions they offer.

The second argument in favor of faith is your appearance as a natural person. Even if this presence is behind the screen, the effect on your participants remains unchanged. In fact, participants would have a sense of dealing with human people and would not be fair to a brand or company.

Another advantage this strategy provides is that it allows you to gather information about your prospects. For the simple reason that each participant must provide their surname, first name and email address to register. This information will be valuable for you to refine your marketing later, especially for email marketing.

3. Build a Strong Brand Image

The success of a company is also based on the image it sends to its customers. Once your image is established and your expertise is proven, let your customers advertise you.

To achieve this brand image, you have to provide quality services to your customers and live up to their expectations. The more satisfied they are, the more value your brand will hold in their vision and the more they will be inclined to talk about it around them.

The goal is to establish a reputation that will bring you more customers over the long term: This is organic marketing, Thus, you will devote less and less budget to advertising to promote your activities.

4. Content Creation

Content marketing or doing content marketing is always relevant and very effective strategy. However today, it is no longer just textual content, but visual, video and even audio content. However, no matter what format your content is in, the rule is the same, it must be relevant and of high quality.

To be quality, your content must take into account the needs and expectations of your target customers. In other words, you have to find the right words and talk about topics that are important to them.

While writing your blog posts, you need to think about including the keywords that will be essential for SEO ranking. To always give more relevance to your articles and provide maximum information to net surfers, you can include other formats of content. For example, you can include links to an explanatory video on your YouTube channel or podcast in your articles.

However, always make sure to bring a touch of personal experience to your content. This will allow you to stand out from the competition and the group of information that circulates on the Internet.

5. Augmented Reality and Virtual Reality Advertising

This is the latest acquisition in the advertising world and it will surely enter through the front door in 2022. This approach makes it possible to create creative, but above all interactive ads.

There is a lot of anticipation in the field with the launch of the Facebook metaverse in 2021. So now your customers will not look at the image of a product and read the description. With this technology, they will be able to virtually try it out in real life to get a more complete idea of ​​the product.

About the Author

Johannes Dan Madja: Blogger – Web Editor – Self-taught Coach in Online Business Management

Website – Facebook

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