China is a large country that suffers from the same problems of modern societies as the increase in the number of singles. In addition, the dating market is evolving with the advent of new players on the net who are surfing the “dating” wave…
180 million singles in China
China, this large single market, holds great promise for brands and companies. According to the results of the Chinese government census, the unmarried population of China is increasing day by day, while in 1982 there were 1.74 million unmarried people in the country, which had already increased to 8 million in 1990. Today, there are over 180. million in China.
Development of local social networks (as usual)
Local actors always benefit from censorship. China has effectively blocked Facebook, Tinder… and allowed the development of its own social dating network. In this article, we’ll tour all the dating apps in China you need to know.
The era of digital dating in China
China is constantly evolving digitally and culturally. The Middle Kingdom has really become a giant in the Internet world. And by censoring Western applications, he was able to get up to speed and eventually implement his own “made in China” applications. Chinese social networks are a perfect example: copied from their Western counterparts, they have become as good, if not better, and even have more advanced features. Chinese dating apps are quite successful in the country. However, if the Chinese want to open up a little more to the world, they still want to keep their traditions.
1. Leading Application in Momo China
Chinese app has become very popular in China. It raised $216 million in 2014, revaluing its stock market value to $3 billion. In the first half of 2015, Momo had 78.1 million monthly active users, an increase of 13% compared to the end of 2014. With total net revenue of $26.3 million in the first quarter, 383% more than the same period last year, Momo is the undisputed market leader.
Once the registration is done, the application will access your geolocation. You can choose from options if you want to see all or only men/women. Then you click on the person you want to chat with and start the discussion.
Geolocation Group Integration Personal File
Momo also integrates the creation of groups to talk about your shared interests, such as a “Paris” or “France” group. You can connect your Page to Weibo and Tencent Weibo and add photos to it.
Momo is only available in Chinese, but the application’s managers want to expand internationally, and especially in the US market, where they launched “Bloop”, which has not yet had similar success. Momo’s strength lies in the possibility of meeting its users comfortably and discreetly. She is moving away from Weibo which is very public and WeChat, which is very private.
“This application is successful in a large number of cities, but where the population is more men than women, 1 girl for 5 men…”, explains Nicholas, a blogger in China.
2. Balance Sheet
This dating app has additional functionality to make phone calls to the people you want to meet. Chat is integrated, of course, but being able to call strangers in your area (geolocation) before meeting them is brand new. Last year, Billin received a $15 million grant.
He’s a bit like Momo, but instead of chatting, you can call people close to you. You can filter users by gender in your area and browse by profile. On the other hand, you can’t call someone suddenly: you have to send the invitation in writing to the person concerned. If she accepts, you have the right to a 24-hour period to have a phone chat with her. There is also a function to block people.
As you can see in the images above, some young Chinese women are not afraid of anything. The age of the people using this app is 17-25 years.
3. Hazy, Chinese Gay Tinder
Chinese dating app for gays is number one in the world. Only available in China at the moment, it boasts 15 million users, compared to 10 million for its rival Grindr, a surprising figure in a country where officials aren’t necessarily generous.
Launched in 2013 by former gay peacemaker Ma Baoli, the application was quick to find its audience and carve a niche for itself among US applications.
Once registered, you browse through profiles and you can chat with anyone you want, just like in Momo’s principle. Geolocation has been integrated to facilitate research.
Ma Baoli, the creator of the APP, had to prove to the authorities that his activities were useful to the society. He has worked notably with the government on HIV prevention campaigns. Since then Chinese Premier Li Keqiang has praised the entrepreneur.
“Many of my (gay) friends in China use this app. This is the app that connects the gay community in Shanghai,” explains blogger Olivia.
4: Wechat, to meet
The instant messaging application created by Tencent is very popular in China and is starting to grow around the world. The app has no less than 650 million active users. It has developed features such as “Shake” to meet people – the act of shaking your phone – which combines people waving their device at the same time, a “Find friends nearby” option, which allows people to meet people Gives the geographical location. People Near You or “Radar” which geo-locations people near you with WeChat and who want to chat.
This application has become very popular for professional, friendly and more intimacy meetings. It is widely used by brands to communicate with the Chinese public.
“WeChat is an amazing application in China and famously allows you to meet thousands of people”, explains Nicholas, an expatriate living in China.
People near Shake Lockaround (Radar)
With People Nearby, you can filter whether you want to find everyone, girls or just boys. Shake allows you to contact someone who is also shaking their phone. Lookaround also allows to find people nearby.
find qr code page
WeChat’s “Discover” page allows you to find most of the options to find friends or more. The QR code, which is very popular in China, is very useful if you are in front of the person and want to get in touch with them.
WeChat does not necessarily replace Momo Leader or other applications dedicated to dating, but it does allow for friendly, professional, even romantic meetings. To learn more about WeChat, it’s here or here.
5: Application to marry Jiayuan
Launched in 2003, it is the largest online dating site in China. It has over 100 million unique users, and according to its owners, 12.3 million people have found love there over the past 10 years.
Profile created Profile information
To create your profile, you need to submit several information like height, salary, age etc. While making sure to be as accurate as possible. The purpose of the app is to find love and later get married.
person search profile viewed
There is no compulsion to activate geolocation, as the site believes that love is not necessarily close to home. You can filter your search by: gender, size, salary, etc. You click on the desired profile and the photo appears along one end of the profile. You can also communicate by message, but the app doesn’t offer instant messaging.
The site would like its app to overtake Momo, but the latter has seen a meteoric rise in less than two years. Unlike the leader who wants to be a “flirt” app, Jiuyuan wants real love to be married.
These applications are starting to make themselves known for raising funds and for the most part should begin their business transformation phase, like WeChat which offers advertising campaigns (more info here). The Middle Kingdom is slowly beginning to open up to the world and catch up with technology, but it is also changing in its ways. So will Mao use Momo? This is another debate.
As a bonus, here is one final piece of information that will allow you to understand the environment of the Chinese dating market.