Being informed and trained in digital marketing is essential for both beginners and experienced marketers who want to increase their sales and grow their business. Of the many solutions on the market, reading is one of the most interesting to benefit from structured learning. To help you out, here are the top 10 most relevant digital marketing books…
1. Digital Marketing – From Design to Operational Implementation
In this 320-page book, authors Julian Lamouret, Alexia Kuperman and Sonia Benesar help you establish an effective communication strategy for better knowledge of the techniques and specific elements of web marketing.
Published by Edison Vuibert, you will learn more about:
- To implement the most effective and coherent digital strategy;
- digital display and the appropriate method for evaluating it;
- Adopt technology to be present and improve its visibility on social networks;
- Mobile Marketing, Generational Marketing, CSR etc. ,
- Actions and tips to remember to quickly capture and convert possibilities;
- Techniques to follow to build a website and improve your context and your visibility.
2. Digital Marketing for Dummies in 50 Key Concepts
Because it’s not always easy for beginners to understand the jargon used in digital marketing, Mary-Alice Boy published “50 Key Concepts in Digital Marketing for Dummies” in 2019. Specializing in digital marketing for over 15 years, the author is particularly known for his collection “For Dummies” which is one of the best books in all fields. In order to adapt to the new requirements of the market, new editions are regularly published by this world-renowned company Trainer.
Thanks to this book, you can get 50 basic concepts to know about the different techniques, actions to be taken and channels to use to be successful in your campaigns. You can deepen your knowledge by completing it with other books in the “For Dummies” collection.
3. Web Writing and Neuroscience
Taking care of your web content is essential for optimizing your SEO position and being successful in your digital marketing strategy. Through this book, you will learn how to improve the quality of your web articles by decoding some brain mechanisms. The techniques revealed will be suited for you to encourage or attract visitors to fill out a form and make them appreciate your website. By optimizing the way you type, you increase your chances of appearing on the first pages of search engines. Also your sales will increase.
The 250-page book includes eight parts on how to tell the six poles of the brain to stimulate action, evoke emotion, and more specifically, empathy.
4. Made to Stick or Ideas That Stick
“These Ideas That Stick” was written by Dan Heath, speaker and author, and his brother, Chip Heath, professor of organizational behavior at the Stanford Graduate School of Business.
In this book, the author explains that simplicity is one of the essential criteria for the success of your digital marketing strategy. According to him, an idea becomes memorable when it tells a story, expresses an emotion, is believable, concrete, unpredictable and simple.
At once witty, revealing and provocative, this book helps you better understand the importance of an idea.
5. Save the Cat – Basic Rules for Writing Screenplays
To convince a prospect to buy your services or products, you must attract them through effective storytelling. This book walks you through the steps to get there. Before writing it, figure out the background and flow of the story, and think of a catchy title to grab your readers’ attention. To inspire them to take action, all you have to do is slip a subtle business approach into the story.
This 158-page book, published by Edison Dixit, is written by script consultant Blake Snyder, who teaches screenwriting and story structure.
6. Digital Marketing: Developing Your Digital Strategy
Written by Grégoire de Monteigu, Renaud Vaillant, Willy Fontugane and François Scheid, this 290-page book presents the concepts and terms used in digital marketing. You will also learn about SEA, SEO and various tools and strategies to adopt the best strategy for your website.
This book will help you analyze trends and data that can be used online.
7. Growth Marketing – Engage, Retain and Ambassador Your Customers
Growth marketing aims to capture attention, retain prospects and customers throughout their shopping journey. Through this 224-page book by Edison Airolls, written by Romain Celant and Yann Leonardi, you’ll discover this popular marketing strategy in various fields of activity and about the AARRR model (Acquisition, Activation, Retention, Recommendation and Revenue). Will know more
8. Digital Marketing 2020
Digital Marketing 2020, a book by Nicolas Deraul, summarizes all the techniques you need to know about e-marketing in 7 chapters. You will retain relevant advice from experts on digital issues and the methods adopted to drive innovative campaigns.
Ideal for beginners, this 500-page book explains what you need to do step by step from finding leads to implementing various strategies.
9. Everyone Can Dress Up Their Customers
This 296-page book was written by Christoph Menani. It lays down the various tools and actions to be taken to adapt to the market, offer and context. This book also reveals pitfalls to avoid and steps to follow to convert your prospects into customers.
10. Build an Effective and Profitable Internet Presence
With the rise of digital, companies no longer need to be present on the web to sell their services and products. In this 132-page book, Marion Giraudon reveals the various channels and techniques to use to optimize your online presence: social networks, SEO, communication with prospects and customers, traffic analysis, and more.
Don’t hesitate to educate yourself on the subject. This certified webmarketing training course will allow you to establish an effective webmarketing strategy. Qualified for CPF, this allows you to prepare for our “Developing Your Activity with Webmarketing” certification.