Top 10 most used GIFs in 2021

GIFs grab attention because they are easy to consume and take very little time to enjoy, provide call-to-action capability, and have an emotional impact that can connect your business to your audience. . To help you optimize your marketing strategy, GIPHY has revealed the most popular GIFs on its platform in 2021. Let’s find them without delay!

10 Best GIFs Listed by Giphy in 2021

In 2021, the top 10 GIFs listed by Giphy received over 4.5 billion views, highlighting the popularity of GIF use. It also demonstrates the relevance of using GIFs as a communication option, conveying an emotional response in a simple and effective way.

These are short excerpts from series, movies or sporting events which are extremely popular for users to easily share their feelings with.

1. Boredom in the Office

In the first place?

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This GIF alone has garnered over 636 million views on the web. What does Stanley Hudson express from the series Office It feels like when you’re stuck in endless Zoom meetings, or when you’re not quite impressed with everything that’s decided in a group chat. If you’ve ever wanted to express your boredom, look no further!

2. Fatigue

this little scene from the famous cartoon Tom and Jerry Clearly expresses fatigue and tiredness.

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3. Shock

This GIF from “The Great British Bake Off” appears in searches for the keywords “surprise”, “wow”, and “error”.

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4. Sadness

Mood searches like the keyword “sad” consistently rank high, so it’s no surprise that this Pikachu GIF has been widely viewed and downloaded in 2021.

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5. Agnes Harkness

This meme from Agnes Harkness, the witch from the Disney series with great esoteric wisdom has become the new favorite GIF of users in 2021.

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6. “Happy Birthday” by Peppa Pig

The keyword phrase “happy birthday” will always be one of the top searches in the case of GIFs.

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7. Stress

The Weeknd is “lost” in this GIF and “stress”. That’s why this singer’s GIF is perfect for expressing confusion or tension.

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8. Daphne Bridgerton

Media hype surrounding Netflix series bridgerton Also found in the ranking of the ten most popular GIFs in 2021. It is therefore quite logical that the program is represented in this list.

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9. Happiness

To express joy, users especially turn to GIPHY with this dancing animated chick.

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10. Joy

This Baby Yoda GIF is perfect to express a strong feeling related to happiness. Baby Yoda or Grogu is not only cute but also makes a perfect GIF to call your friends.

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With over 10 billion GIFs shared daily, it’s time to put your content strategy in order and start meaningful conversations with consumers. Brands like Pepsi, Gucci and McDonald’s are already using GIFs to give consumers a way to express themselves across the most popular digital communication channels: messaging apps and social media stories.

then how? Here are 5 tips for using GIFs, a major communication tool, in your digital marketing strategy.

  • Use these on social media: Twitter, Facebook, Pinterest and other social networks take GIFs into account, helping to capture the attention of your audience. You can even create your own Instagram Story GIF;
  • Tell a story / explain a process: lPictures often say more than words. That’s why a visual story told about your company’s brand in GIF form is always more compelling and will tell more than a written story;
  • Engage Your Audience: Be Given that consumers now have the tools to create their own GIFs, engage your audience in the GIF strategy in some way;
  • Promote a product or service: Despite its brevity, GIFs are a great way to highlight the features and benefits of a product or service;
  • Add interest to your website: GIFs provide visual interest through brief movements. Better than Flash, which slows down the loading times of website pages, they have no effect on loading times.

Source: Giphy, Forbes

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