Tmall Global offers new growth opportunities for French companies

Tmall Global provides new growth opportunities for international companies looking to export to China. You may have heard of Double 11, the local Black Friday in China? One-day sales total 889 billion yuan, $139.4 billion, exceeding the GDP of many countries. Alibaba did a total of $84.5 billion in sales in one day through its TML platform.

Who is this article for?

If you’ve ever wanted to grow your business in China, this article explores opportunities to increase sales through Tmall Global. Want something new and exciting with tons of opportunities to participate?

Find out how selling products through the platform will be a game-changer. The e-commerce market has become quite fragmented, but its size cannot be denied: more than 600 million buyers and 50,000 merchants visit it every month in some form or the other, depending on their preferences (Alibaba is the main responsible).

However, in order to offer your products through normal B2C e-commerce in China, the products must be imported. This requires a legal entity in China, and if you are opening a store on one of these platforms such as Tmall, you must have a company incorporated here as well! This is why cross-border trade allows companies looking for Chinese online buyers to access this market relatively easily, whereas if they were satisfied with the local market, things would be much more complicated.

In recent years, international growth has been enormous, especially when it comes to making small investments like these, which can yield big rewards.

Since overseas purchases are subject to lower taxes, you may want to consider cross-border e-commerce. Products on the “positive lists” for this type of import can be imported without applying for an import license or certificate – and enjoy a tax rate as low as 11%.

The consumption of imported goods in China continues to increase

The Tmall Global Platform aims to help sellers sell their products in China and capture this growing market, while providing Chinese consumers with superior quality goods from abroad at affordable prices. Tmall is the e-commerce platform that promoted livestreaming and above all conceived the most important marketing event of the year before Black Friday, Double 11 or Single Day. Occurring on November 11, it is “Singles Day” in China, a holiday that now gives rise to these large-scale movements of goods. Since the 1990s, the day has been celebrated by Chinese singles in a casual and playful way to celebrate – or perhaps lament – ​​their single status. It is now a global phenomenon.

TMall: Online Shopping Mall for Brands

Tmall frequently opens new supply centers around the world – for example in strategic locations in Japan (Tokyo), South Korea (Seoul) and Hong Kong; A European hub located near Amsterdam that serves buyers from across Europe as well as Oceania and the islands of the Pacific, including Australia and New Zealand. These moves further underscore Alibaba Group’s commitment to globalizing its business more than ever by setting up shop around the world.

More about Tmall on this article.

Tmall Global Platform is your one-stop-shop for all your cross-border e-commerce needs. With 36% market share and over 5,400 international brands, you can definitely feel like browsing the biggest mall in China!

Tmall Global, Tmall’s cross-border solution for imported products sold in China

Tmall Global provides customized cross-border and tailor-made solutions for small and medium enterprises to reach the Chinese consumer. Tmall Global is committed to providing overseas customers with a better understanding of how this market is to improve how vendors are supported on their platform, which will ultimately drive growth.

Generally speaking, this makes it easy for any company wishing to do business locally by providing access to not only detailed information, but the views of the local people themselves!

To be considered for Tmall Global, they must:

  • is a corporate entity registered outside mainland China. This means that all goods sold by this company are not only produced in the country, but also come from factories located around the world;
  • retail and foreign trade qualifications;
  • Obtain relevant share certificates; Be the owner of the brand.

Tmall is selective

Over the past decade, the Chinese e-commerce market has grown at an incredible pace. More than half of retail transactions in this country are done on technology platforms like Taobao and Tmall Global! However, international traders still have a lot to do because of the many rules they have to follow. Unfortunately, you can’t open a store without following all of these rules, and they won’t be closing anytime soon.

You can now build your own store on Tmall Global, but there’s a catch. If you want to register on the site, you must have some kind of invitation and a certain amount of cation money, otherwise you will not be able to! Tmall advises brands to come up with a TP (tmall partner), a company that manages tmall, advertises, and coordinates the logistics part.

Tmall. cost on

Tmall Global Marketplace is a great way to enter the Chinese market, but it comes with some drawbacks. You’ll need your own storefront for this partnership structure to work and you’ll only have one responsibility: product and marketing strategy, while they manage everything like branding or day-to-day operations (which can be outsourced). take care. , However, there are still many costs associated with doing business on Taobao – namely security deposits, service fees payable annually… Tmall requires a lot of resources and budget to run well.

For companies looking to enter the Chinese market, Tmall Global may be an alternative entry strategy. However, this solution is not suitable for all companies. Entry requirements along with the costs associated with establishing a presence on the platform create many barriers to entry and we recommend using Tmall Global only if you have sufficient financial assets or an established brand name to drive sales traffic Ho. In China, it’s important to follow “business” advice specifically tailored to your needs, starting with managing reference campaigns on Baidu, the digital campaign on the Chinese social network. Get information, read and get advice.

What questions do you have about Tmall? Tell us in the comments.

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