As part of TikTok’s ‘Small Business Month’ initiative, the social network has released a new guide for SMEs. If you are considering incorporating TikTok into your social media marketing strategy, it is definitely worth a look…
With over 2 billion downloads and over 1 billion monthly active users, TikTok has established itself as one of the largest social media platforms in the world in just a few short years. And while the platform itself enjoys immense popularity, especially among Gen Z users (<22 years), companies have been slow to extend their social media marketing machines to the platform. Neonatal video sharing.
On an average, users open the app 8 times per day. The app is so huge that the top 50 influencers on Tik Tok have more than 16% of the world’s followers. Keeping those stats in mind, the race is on for brands to officially take on TikTok. (Source: Mediakicks).
This year, TikTok remains the social platform most SMBs want to know more about, especially as it continues to grow to become the next billion-user platform. So more and more brands are looking for additional tips to optimize their TikTok videos.
Brands can make money from TikTok marketing by increasing their presence on Tik Tok with trending content, working with influencers to promote their products to new audiences, and advertising on the platform. Due to its reputation and mainly young population, many companies ignore TikTok marketing.
This is why TikTok provides a new guide with explanations, advice, statistics and case studies for using your essential community manager tool in 2021.
What’s in this TikTok guide?
This guide was published as part of “Small Business Month.” This initiative was started in May 2021 to help SMEs.
As explained by TikTok:
“Throughout the month of May, the TikTok community can find and show love for their favorite small business by using #SupportSmallBusiness. Business owners can also share their experiences and give us insight into their world. From packing orders to business advice and behind-the-scenes tutorials on tough times inspiration, we’re excited to see more business owners and their supporters interacting with each other on TikTok. ,
he describes :
- Benefits of TikTok for promoting small businesses;
- A range of engagement statistics and indicators align with this approach;
- Several TikTok-specific tips designed to help brands implement a more effective approach to their TikTok marketing efforts
- Case studies and examples to illustrate key points, which also provide valuable perspective to help you plan.
As TikTok continues to grow, it is also gaining momentum from a marketing point of view, with more companies looking to reach new audiences and reach new audiences through short video clips.
Whether your business is targeted towards young audience or not, your business will be missed if you do not incorporate TikTok marketing in your branding strategy. Creating authentic content, participating in challenges, and leveraging influencer marketing and TikTok ads are some of the ways that can be used to increase sales and build brand awareness.
You can download the complete guide here.