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Tiktok dots the “i”s

While ChatGPT has been talked about a lot, remember this new date: April 21, 2023. In less than a month, new Community Guidelines will go into effect on TikTok. Social platform alerts on content created or modified by Artificial Intelligence (AI)…

AI, a fundamental element of the functioning of today’s social networks

When we talk about artificial intelligence and social networks, it has the potential to change the way brands market their products or services on social platforms such as TikTok, Snapchat, Facebook, Instagram, Twitter or LinkedIn.

How ?

Automated tracking, writing and targeting social ads and of course creating posts… artificial intelligence can do almost anything on social networks.

It also states that the market for AI in social media marketing is expected to grow from $633 million in 2018 to over $2.1 billion in 2023, according to Markets and Markets estimates.

concretely, AI is an important part of the major social networks you use every day. LinkedIn, for example, uses AI to offer job recommendations, provide you with specific posts in your feed, or suggest people you might want to connect with.

Facebook, on the other hand, uses advanced machine learning to do things like serve you content, to target users with ads, or to recognize your face in photos. For Instagram (owned by Facebook), AI is used to identify visuals.

Meanwhile Snapchat harnesses the power of computer vision, an artificial intelligence technology, to track your features and overlay filters that move with your face in real time.

These are just a few examples of how this technology serves to power the features of the world’s most popular social network.

And TikTok in all this?

AI can help monitor users’ dwell time as well as provide them with videos based on their interests. It can also help content creators create viral videos by helping them learn personal preferences and find the right filters, hashtags and posting times. Very useful for taming the TikTok algorithm!

But with more than 150 million users in the United States and more than a billion people worldwide, TikTok imposes its own rules. The social platform has actually updated its community guidelines.

tiktok new community guidelines

In an official statement, these principles aim to “Helping people understand our decisions about how we work to keep TikTok safe and building trust in our vision. These principles are based on our commitment to upholding human rights and are aligned with the international legal framework. ,

TikTok notes that it welcomes the creativity unleashed by AI, but that the technology can make it difficult to distinguish between fact and fiction, which can lead to risks.

Thus, Tiktok clearly states that all AI-generated deepfakes or manipulated content that depict realistic scenes They should be clearly labeled to indicate that they are counterfeit or have been altered in some way.

At the same time, the forum devotes an entire section “Synthetic Media” or Content created or generated by AI technology. Synthetic media featuring actual private persons is prohibited. Private persons include all people under the age of 18 and adults who are not public figures. The Society defines a public figure as a person 18 years of age or older who has a significant public role, such as a government official, politician, business leader or celebrity.

Another prohibition: Content that has been edited, compiled, or combined (such as video and audio) is not allowed in a way that could mislead a person about real-world events.

What to do with content that violates these Community Guidelines?

According to a TikTok spokesperson, the automated moderation system will automatically remove any content that violates these Community Guidelines. If not, he may also forward it to the Security Teams for further review.

At the same time, users can report violations of the platform’s guidelines, as they can for other posts that already break the rules.

These instructions will be applicable from April 21 TikTok CEO Shou Zi Chew will appear before the House Energy and Commerce Committee this Thursday, March 23, to block a possible ban on the application in the United States. The authorities are actually seeking to ban the application until its founders sell their stake in the company.

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