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Tiktok ads keep getting better for even more catchy ads!

You can get more attention of active consumers on TikTok. The platform has launched interactive add-ons to further attract the engaged audience.

New interactive add-ons on TikTok

On TikTok, viewers are 150% more likely to buy a product or service after sharing, liking or commenting on a branded video, according to a study conducted by the platform in the United States in May 2021. And while 40% of them are more likely to visit the brand’s website or app, 350% are more likely to visit the brand’s physical store.

To further attract these engaged audiences, it decided to deploy popups, stickers, and other visual elements.

Now globally available for in-feed ads on the page for you, it Standard or Premium Interactive Add-ons Give advertisers more options for creating audience engagement in full screen and sound environments.

While standard add-ons aim to achieve lower funnel marketing goals such as increasing conversions and clicks, premium ads move up the funnel to help build community and brand awareness.

According to TikTok, these add-ons increase engagement by grabbing the attention of the audience in an innovative, creative and unique way. Hence it is a great way to add interactivity to ads for more ad engagement.

In detail, standard add-ons include:

  • Voting Stickers: To encourage audience participation, gather feedback, and build connections.
  • gift code stickers To attract new buyers, increase conversions and retain customers.
  • countdown stickers: To create discussion about current or upcoming events and a sense of urgency.
  • display card: To share offers, visually highlight messages, or drive traffic to an app or website.
display card on tiktok

For their part, premium add-ons offer:

  • Relevant Showcases: To highlight an offer or product and generate clicks. This will encourage users to (re)act on your ad and thus move further down the sales funnel.
  • Gestures: To delight the public and increase their participation with surprising gestures. After performing this action a clickable performance card will appear, containing information or reward that will take users to your landing page
  • Super Like 2.0 Coming Soon: Captivate your audience with attractive floating icons that appear when users interact with your ad. A pop-up card will be displayed once the Super Like effect appears. Users will then be able to learn more about your product or service as they will be directed to your landing page.

According to the same research conducted by the platform in the United States in May 2021, when viewers engage with businesses on TikTok, 57% search for brand information online.

While these figures are based on current usage trends and do not include data from these new interactive add-ons, they still indicate the power of interactivity across the platform.

With over a billion monthly active users, TikTok really has huge marketing potential to tap into!

Source: Tik Tok

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