Who doesn’t love reading a great infographic? This visual communication tool is usually fun, clear, and easy to read, making it one of the best tools companies have to show themselves. What are the main reasons a company needs to integrate infographics into its marketing strategy? Let’s find them together…
Visuals: Keep your audience engaged for longer!
We are filled with information every day. To define a strategic message, therefore, you need much more than words.
Visual Stuff actually works because:
- 90% of the information transmitted to the brain is visual;
- Our brain processes visuals 60,000 times faster than text;
- On average, users see only 20% of the text on a web page during a visit.
- Information with images is remembered 65% of the time.
- Infographics are 3 times more likely to be shared or liked;
Beyond these basic facts, research has already proven that infographics drive web traffic. Social media posts with images drive even greater engagement: + 650%! And according to marketers, infographics are among the most attractive types of visual content.
Infographics are a great way to express really complex information in a simple and concise way. They allow readers to quickly skim or skim through content and then decide whether they want to read more. That’s why we prefer to see infographics instead of reading long text.
Trends: a fashionable way to communicate
Eliminate dusty Excel tables, bland charts, and endless text. Infographics have become the playground of graphic designers and illustrators, keeping it at the forefront of innovation. In addition to simple presentation, pictures, numbers and words tell stories and become appealing to audiences who are always eager to tell the story. It’s a great way to communicate complex information.
… Present the main data of a survey?
… Simplify a complex process and make it easy to remember?
… Raise awareness for a cause close to your heart?
All this is possible with infographics. Its main role is to enhance the seemingly complex or boring information to make it understandable and attractive to its readers.
Encrypted: To better visualize statics
Infographics make numbers easy to see. If you want your audience to understand some statistics, a visual communication method is often best:
- 40% of content creators say that original visuals generate the most engagement in their marketing efforts.
- 39% more likely to remember color messages than black and white.
- 50% corresponds to an increase in reading comprehension when reading the infographic.
Not many people will read large chunks of text to extract key insights, so making the data easily digestible through a visual infographic is a no-brainer!
Affective: To improve decision making
Visuals accelerate the speed at which information is processed: The faster you process information, the faster you can speed up the decision process. Again, the mind processes information in the form of images much faster than in words and humans are visual beings by nature.
If you’re trying to figure out something complicated, infographics help your brain work faster. This, in turn, helps your business communicate its end goal quicker and more effectively.
How to use infographics for business?
You can use infographics to achieve many marketing goals:
- Facilitates rapid decision making;
- Make complex reports more easily understandable;
- Establish thought leadership in your field;
- Quickly share the results of in-depth study;
- Highlight the benefits or features of a product;
- Visualize demographic data accurately;
- Complete a complete sales kit;
- Simplify internal communication.
Infographics are one of the best tools a business can use to launch a marketing campaign. Unlike other tools, they are not highly publicized and are highly shareable. For example, blogging increases the value of search engine optimization and a white paper creates authority for a brand, Infographics capture the attention of a wider audience because they are easy to read and generally have fun.
Of course, part of your content marketing strategy should combine several elements. Think innovative marketing material that doesn’t necessarily have to be a blog post! Social media posts, white papers, podcasts, infographics… don’t miss out on good leads.