Do you want to optimize your branding strategy on LinkedIn? Social Network Revealed Effective Brand Marketing Approach…
New Opportunities for Your Business with LinkedIn
With a total of 740 million members, LinkedIn is seeing record levels of engagement. This can obviously provide many new opportunities for your business while maximizing brand awareness.
Unlike YouTube, Instagram, Facebook, Twitter, and TikTok, people come to LinkedIn for one thing: to connect with a professional network.
And that’s the real strength of LinkedIn. Having a LinkedIn marketing strategy means you are marketing your expertise as an agency owner, business owner, or marketer to people who really care. People on LinkedIn want to network, learn from experts, and see how others can help them achieve their business and career goals.
There are many ways in which you can leverage popular professional networks to your advantage. You can use this platform to:
- Increase your reach;
- Recruit the best talent;
- Promote your business, educate and retain your prospects;
- Improve the credibility of your brand.
This is why it is so important to have a platform specific marketing strategy. Because the network is made up of completely different audiences, marketing on LinkedIn requires a different approach to get the results you want.
Do you want to improve your online reputation on LinkedIn? It’s a good thing ? The social network has just published a new guide on this topic.
An effective branding strategy on LinkedIn
LinkedIn has published a very simple guide to effective branding on the platform. To help you get your message across to the right goals, it specifically describes:
- its various advertising features and notes on where and how they should be used;
- Its targeting tools and how they appear in the app, with examples of different ad placement options.
This document gives you a simple, but practical overview of the various promotional options to improve your reach.
You will also be able to better spread your brand message to the right people on the platform.
In detail, the guide offers several approaches:
- Sponsored Content: Single-image ads, video ads and carousel ads Sponsored content allows you to post relevant content and reach a target audience, a professional audience that goes beyond just your LinkedIn Page customers;
- Sponsored Messaging: Message ads and chat ads engage your prospects in LinkedIn messaging, where business interactions take place. With sponsored messaging, you can reach your prospects on LinkedIn with engaging, highly personalized messages that match their interests directly;
- LinkedIn Text Ads: These are simple, self-serve, pay-per-click (PPC) ads that you can use to create, manage, and customize personalized campaigns;
- Dynamic advertising for personalized targeting: The relevance of the message is essential to successfully engage with the target audience and drive desired actions. Dynamic ads make it possible to accurately target decision makers and influencers with relevant and customizable creations;
- Targeting by Audience Type Matched Audiences provides three targeting tools for connecting with your audience on LinkedIn. It gives you the unique opportunity to combine LinkedIn’s powerful business tools with your own data.
According to Sprout Social, business marketing on LinkedIn generates an average of 277% more leads than those engaged in Facebook marketing alone. The B2B marketers surveyed also said that LinkedIn is responsible for 80% of their leads on social media. Used properly, LinkedIn is an effective marketing tool that can take your business to the next level.
Above all, remember that LinkedIn is a professional network that allows you to increase your credibility, build a meaningful network, and gain inside expertise from established experts in your industry. This is a valuable tool to have in your social marketing arsenal, so be sure to use whatever opportunities it offers.
The Complete Pocket Guide to LinkedIn Brand Building is available here.
Source: LinkedIn