The +25 Key Figures in Web Marketing in 2022 Won’t Be Ignored!

The French spend a lot of time on the Internet consulting thousands of websites, downloading applications, visiting social networks … but how often? What is the behavior of users? Their behavior in the buying process? If you’re looking to impose yourself in a market where competition is increasing rapidly, don’t miss out on these key figures to optimize your digital marketing strategy…

The first statistic to consider pertains to the number of people using the Internet in France. Of the 65.51 million people living in France, about 61 million regularly use the Internet, ie. 1.5 million more than in 2021, The country also has about 53 million social network users, representing 80.3% of the population and 3 million more than in the previous year. Smartphone use has also become practically common, as about 87% of people who consult the Internet do so through this medium. Given these figures, companies are able to adapt their sales strategies to take into account the size of this market.

In 2022, it has become imperative for businesses to have a website, irrespective of their size. Because of which 66% of VSEs and SMEs have a website, an interface that is now essential for interacting with customers and building loyalty. Remember though that in 2012 the number of websites was 1.83 billion.

Despite the fact that more and more French people are getting online, there is still 32% Entrepreneurs Those who think that having a website does not benefit them.

according 34% Entrepreneurs, building a website can be very costly for them. Prices vary according to the performance demanded. Production can be free, as it can be paid (and reach over 100,000 €) if the entrepreneur wants a more detailed site with different sections.

However, it is interesting for entrepreneurs to take advantage of the fact that in 2022French Internet users are online for about 5 hours 30 minutes a day. This is slightly less than in 2021, but still a figure to exploit when television draws them only 3:19 per day.

The French spend more time on social networks. they left From 1 hour 41 minutes to 1 hour 46 minutes.

In this context, 60% of French people have an account on one or more existing social networks.

Related chat apps are used by 62% of French who have cell phones.

The main smartphone users are the young audience between the ages of 18 and 24. 98% of the youth in this age group have their own mobile.

Online shopping has been encouraged during the shutdown due to Corona virus. In 2022, 62% of French people continue to shop online are using your smartphone.

Close 14 million french Went to an online sales site to make a purchase.

Of all the people who shop online, 36% of them have subscribed to a home delivery service.

Contrary to what one might think, although smartphone users are more likely to shop online, those who do so from their PC are more likely to make a purchase. Cart abandonment is high on mobile, as is 97% vs 70% on computers.

The influence of bloggers is well established. Thus, they have 63% more users than magazines.

Navigation feature plays an important role for the users. A page or site that is difficult to access will lose its appeal. 70% of Online Businesses FailBecause the ergonomics have not been treated.

Slow loading of a website can be prohibitive for 53% of visitors.

The purpose of a website for a company is to present its activities and to encourage visitors to make purchases. If it does not have a call to action or a call-to-action (CTA), the operation may fail. 70% of SME websites do not have CTA.

Before making a purchase, Internet users want to know about the company from which they are going to buy the product, and about the latter. So 52% of them want a The section “Who We Are” elaborates well.

In addition, 64% of them would like to have a telephone number, or if necessary allow them to contact the company to make a complaint or positive feedback regarding the product or service received.

86% of potential customers need to know in detail about the product or service they are going to buy. They are 72% to trust opinions expressed by other Internet users as much as on word of mouth.


These statistics are essential tools for marketers. The latter needs to satisfy an increasingly demanding and increasingly well-informed customer. If video marketing is not mentioned, the fact is that it is one of the most effective media as 66% of internet users prefer to watch an online video rather than read a long text on a given product.

Source: Alioz, Letb-Synergy, BDM

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