Successful Social Media Strategy in the Food Industry

Restaurant, caterer, pastry chef… you work in the cooking sector and you wonder how to set up social media strategy Which one works? find some tips for increase your visibility, and your sales!

Share your recipes on Pinterest

Pinterest is the best ally of actors food industry, Thousands of people scroll through social networks every day in search of inspiration for preparing food, dessert or birthday cake. Take out your camera and stage your most beautiful creations! Sharing your tips and recipes on Pinterest draws attention to your products, and create a community One who sees you as an authority figure. more your followers The more they will be attracted and convinced by your talent, the more they will want to call on your services.

Give advice on selling your services

The idea seems counterintuitive, and yet. If your customers don’t know you, they’re unlikely to afford to pay to test-drive your kitchen. by offering free recipes, you give your target the opportunity to find your dishes and be confident. And when there is any event, birthday, wedding, party… your name will come first, because you have proved your talent! The visual aspect is essential to attracting your audience. To inspire you to click through, don’t hesitate to highlight your original creations.

Create Cooking Tutorials on YouTube

After photos, it’s definitely video that gives cooking professionals the best of opportunities. Feather youtubefilm and broadcasting cooking tutorials Where pastry shop is a good way to grow your community fast, Apart from your culinary skills, the platform gives you an opportunity to showcase your personality, which makes you a business different from others. By sharing your own tips to make cooking easier on a daily basis, you will surely increase the number of customers you have… so many potential customers!

Collaborate with Influential People

kitchen influencers There are many, especially on TikTok. Whether professional or amateur cooks, pastry enthusiasts or even ASMR YouTubers specialized in EatEveryone has their own unique community. Why not contact them to collaborate on the video? You will reach double the audience, and are likely to already be interested in your services. It is also an opportunity to show yourself, especially if you are just starting out. skillfully your impressive collaboration, you can even overtake long-standing competitors!

organize a contest on facebook

Nothing is more tempting than a free meal. Soon the opening of your new restaurant? create promotion on facebook To give lunch or dinner as a competition! The enthusiasm for the event will make it possible to share information on a large scale, and losers will be tempted to come and find this new address the same way. But you don’t have to offer food… be creative! One free cooking class, a visit to your workshop, a personalized cake… it’s up to you how much you want to attend, and which Will boost the visibility of your business,


Do you know that cliché of the Instagrammer who takes pictures of all his food? Coast Food on Instagram! Competition is fierce on this social network, which combines professionals and ordinary users. To stand out from the crowd, a . Remember to stand out by making real scene recognition, Don’t just share your creations, let your account revolve around you. Introduce yourself, your work environment, show your inspirations… in short, shareThe DNA of your business. don’t skimp stories and on Answer, especially if you don’t have the possibility to play on all fronts. Can’t get started on YouTube? You don’t have to draw a line on video, take advantage of the smaller formats offered by Instagram to set up a small scale social media strategy!

Marketing Impact on Instagram

related to youtube, you will benefit from cooperating Instagram influencers, Depending on your budget, you can organize small or large talk events. Invite them to visit you, discover your products, and share what they liked with your community. pastry chef? Select a few influencers, ask them what their favorite treat is, and let them taste their own version! restaurant owner? Invite one or two persons for dinner at your establishment. no shortage of ideas promote your brand image With Instagrammers who are establishing themselves as the authority in their field. If they are convinced of your products and services, their followers Will happen too!

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