Strategies and Tools to Know Absolutely!

Today, promotion of a business or product passes through various stages and uses different means. In fact, owning a website is not enough to sell and reinvent yourself online. You will need much more than just a website, no matter how unique, stylish or functional your website is. To complete the creation of your website, there is web marketing. Working without a proper web marketing strategy is simply accepting that no one will ever talk about you and accepting anonymity for you and your business.

Webmarketing is based on the use of various strategies and tools to give you the visibility that you are definitely looking for. There are a plethora of strategies and tools that can be used in the field of web marketing. Check them out here.

Webmarketing: 4 Possible Strategies to Implement

Web marketing strategy can be defined as an element that is part of the general strategy of a company. It aims to align your company’s marketing strategy with the specifications and new challenges or tools of the digital world. Offers, blogs, natural references (SEO) and social networks are some of the strategies that we will explore without delay.

clearly define an offer

Defining a proposition may seem simple and obvious, but it is not. In fact, many companies are unable to send a clear message clearly defining what they have to offer. It is important that customers understand the service or goodness you offer, and that too without searching too much. In order to offer your customers the goods and services that they will follow without hesitation, it is important to know them well: age group, expectations, tastes, etc. To do this, it is important that you communicate adequately with your customers and future customers to offer specially tailored offers for each type of profile.

blog creation

Deciding to invest in starting a blog for your business is a surefire way to improve your overall marketing strategy. Creating a blog and keeping it active, especially for a sales site, is very time consuming but brings a significant return on investment. Blogging is essential to building a community around your business. This is done at a low cost and is a great way to build links that will play a role in ensuring the good standing of certain pages in your online store. Lastly, with a blog, you will be able to gain the trust of internet users more easily as everyone needs to be convinced before making any purchase. So to write interesting articles worthy of a whirl on your pen!


Also called “SEO”, natural context is made up of a set of techniques aimed at increasing your visibility on the main search engines. How does natural reference work? Well, note that SEO happens at two different levels: inside and outside of your online store.

Internally, the adequacy of your page’s content for searches by Internet users is the main factor that will allow you to position yourself at the top of the list in a search result on Google. Externally, Google will get a picture of your business through popularity surveys and decide whether to trust you or not. Thus, the more you’ll be known and mentioned by links to other pages, the more confidence you’ll instill in Google the more likely you are to be positioned at the top of the search results list. One surefire technique to improve the natural context of your business is to position keywords related to your activity and the needs of Internet users. For example, an agency like Baobab sur la Colline can help you optimize your SEO strategy.

take advantage of social networks

Social networks represent a real windfall advantage that should be exploited as best as possible. They are a sure way to increase the number of people interested in your business and your offer. The only rule is to think carefully before you start because taking good care of all your pages is important for your image and your company. Here, the rule that prevails is all or nothing. Either you are not there, or you are in full swing. Note that each social network has its own uniqueness that needs to be known before going there. Here are some examples of the most famous networks for you:

  • instagram : This is an excellent network of images. Thanks to Instagram, you’ll be able to share with your community even the smallest details of your business in pictures. Create hashtags, post memories and most of all have fun!
  • youtube : You certainly love visiting channels on this network, discovering tips and much more, but did you know that YouTube is a real treasure for you as a professional? Yes, thanks to YouTube, you’ll be able to share videos you watch around the world. It will just be necessary to make them attractive and useful so that they can be interested in as many numbers as possible;
  • Facebook Facebook: Used around the world, Facebook is one of the most well-known and popular networks. All age groups are found there and you can advertise in images, videos or text. Depends on you!

How to choose a web marketing strategy that best suits you?

In order to effectively define the web marketing strategy that best suits you, it is important to start by defining clear objectives and creating a comprehensive list of tools at your disposal to achieve them. This is to take stock of your financial availability, human resources and the time you have. Once this is done, identify the strategies adopted by the competition and ensure that you outperform in terms of quality, tools used and especially the frequency of use of these tools.

Webmarketing: Some Free Tools to Know

To implement all the web marketing strategies at your disposal, there are free tools that you can easily use to produce results that meet your expectations. Find some of these tools here:

  • Google Analytics : This free tool from Google is designed to allow you to analyze different degrees of Internet users on your site. You will be able to get all the information related to their visits: day, hour, time spent, language of consultation and others.
  • google keyword planner : As its name suggests, the role of this tool is to make you aware of the most popular keywords in your industry. So it will be easier for you to integrate them on your site or in your articles for better SEO.
  • Google My Business : Google allows you to locate your business on Google Maps and Google Web with this tool. So internet users will be able to find you more easily during their research, this tool will also improve your SEO.
  • google page speed insights : Thanks to this tool you will be able to know the response speed of your web page on mobile phone and computer.

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