When we try to understand what customers are looking for, we’re faced with a big surprise: they’re no longer just looking for generic ads and ads, but they’re demanding more and helping us find new ones. Forced to innovate. New “Seduction” Techniques, This is where storytelling comes in…
Story Not new, but has a long history. This technique is used to tell stories that Communicate company values And what can it bring to its customers.
Although this tool is widely used and has proven to be very effective, it is not sufficient today. This is where it’s time to grow.
Source: Freepik
Storytelling: An Evolution of Storytelling
Storydoing was born out of the need to be a part of, and not just listen to, clients’ stories, andHumanizing the customer-company relationship.
Now the new challenge is to engage the customer in these stories, know their desires and make them the hero of this real story and not just a fantasy.
This is why companies are starting to use this tool as part of their marketing strategy, which aims to improve customer loyalty.
Source: Freepik
What are the benefits of storydoing?
The key advantages we will gain over other marketing techniques through this tool are that we can highlight:
- By involving people we will achieve better relationship with customers and, therefore, to do better feedback, The public interacts with the company and a closer bond is created, leading to greater loyalty.
- the construction of community are linked For our activity, who talks about it on the network and recommends us. This will give us more presence on social networks, a more prestigeA larger credit And, of course, a plus great virginity,
- Cost ReductionBecause it is the customers themselves who share our stories and who will take care of a large part of the delivery of our campaigns.
Source: Pexels.com
What to Consider in Your Storytelling Strategy
Of course, like any marketing strategy, there are certain aspects to be kept in mind in its implementation so as not to fail and some of them are the following:
set a goal
It is important to be clear about what we are trying to convey about our products, in order to design a campaign accordingly. Know what you want to communicate.
public will
Know the needs and wants of potential customers. To do this, it is necessary to study social networks and the interaction of users with them. That way, we can create a story that generates interest and we’ll be less likely to fail.
Source: Freepik
search result
We must also not forget what we want to generate on the other side. For example: joy, nostalgia, adrenaline, among others. It’s important to clarify what we want users to do with this story. Knowing these goals will help us define what kind of campaign we should be running.
Source: Pixabay.com
identify the design
We must not ignore this issue, as we need the public to identify the campaign with our brand. This is why it is important to define the details to be included in the campaign, for example the logo, color and phrase.
Some of the Leading Brands in Storydoing
We are used to the special operations of coco cola Where interaction with the user is required and where there is an emphasis on family, friendship and sharing, these values ​​make a hallmark.
red Bull Here’s another storytelling classic with its campaigns to engage the youth with risky sports. It is known for its skydivers who jump from the stratosphere to Earth with a worldwide following live on social media.
Video here.
pen brand BIC Also started a famous campaign offering pens to customers to withdraw their currency for purchase.
and let’s not forget AppleWhich is always at the forefront of connecting with audiences and building fans and brand advocates.
Source: unsplash.com
conclusion
With advancement in technology and digitization of operations, Customer needs and requirements Constantly growing in terms of new sensations. It is no longer enough for them to tell a great story someone else wrote.
In this context, storydoing becomes a tool with a promising future. Customers are the ones who buy, choose and pay and, therefore, they want Be a part of those stories.
In the future, more and more companies, not just the largest, but any type of company, will be able to use these tools. This would be because of its great value marketing strategy Coupled with good accessibility as it is an investment that can be customized as per the needs, reachable And achieving that requires only a little imagination and innovation.
About the Author
Luciana Sanchez : Habitium.fr and Materialesdefabrica.com team member