Diplomio gives us, for the third year in a row, a survey on young people and their relationships to social networks. One thing is certain, 16-25 year olds have never been so appreciated for storytelling…
an increasingly connected personal life
Whatever social networks we use, we cannot deny their exponential anchoring in our daily lives. For 40% of 16-25 year olds, one to two hours a day is devoted to them. Furthermore, 66% of their users kept the same number of apps during the year. The survey goes further and confirms this observation: although 53% of them think they can do without these virtual stocks, the majority believe they can do so only for a week (25%). can do.
That’s why this age group is a prime target for any self-respecting “marketer”. But what could be better than telling a story to touch her heart. Instagram has made it its trademark and young people love it: it’s the most used social network by 16-25 year olds with 81% of users, followed by Snapchat (74%). For 77% of them, these platforms are synonymous with fun. Therefore your success will be correlated with your comic skills.
There’s a sale hidden behind every heart
Setting aside the private sphere (72% and 52% respectively of 16-25 years olds use the network to talk with their friends and find out about their contacts), young people use it for information (78%) and make a place of rest (61). , So this is where you have your turn to play. Facebook is being ranked by the ranks of work tools (44% making it number one for this task), Instagram its stories, its hashtags and its pictures (image or text) to sell your products and promote your brand. Will be your best ally. Photos (67%), text (60%) and stories (47%) are actually the platform for the most posted content.
However, it remains to be seen which Master Com will be yours. For this Melanie Day Koster explains to you how to use storytelling to improve your communication on Instagram; Léa KANIEWSKI offers you a variant: the story of life and Christopher Bouch explains the concept of neuromarketing. It is up to you to choose a winning strategy.