Snapchat Launches Dynamic Stories: What Is It?

Many news publishers can now upload their content to Snapchat in real time. The app has rolled out a new feature for you to post your stories on Snapchat using RSS feeds.

As of this week, more than 40 publishers around the world can use Snapchat’s new feature to post stories using RSS feeds. Called “Dynamic Stories,” it’s an automated process of converting stories from the web to applications. Most web publishing systems already have RSS feeds, so the content is easily delivered to the application in a vertical format.

Directly, once a story is published, it is added to the Discover platform for users who updating in real time, Users can also find dynamic stories in their subscription feed.

Snapchat then highlights articles in the “Happening Now” (Discover) section.

Is this feature available in France?

Initially, this feature will be available only in the UK, US, France and India and for selected licensed publishers. However, it should be available in other countries in the coming months.

it is :

  • France: Current Women, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France
  • UK: British Vogue, GQ UK, Pink News, The Independent, The Mirror
  • United States of america : Axios, Bloomberg, Buzzfeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice
  • India : GQ India, Miss Malini, Pinkvilla, Sportskeeda, The Quint, Times Now, Vogue India

Snapchat insists that the information transmitted through Dynamic Stories will be authentic and come from verified news publishers.

Revealing that new partners will be added to the feature later, Snap Inc. announced that it has started selling vertical video ads Intended for publication in dynamic stories. it will allow share revenue with publishers.

At this time, Dynamic Stories will also not include videos, but this may be possible later.

Why use Dynamic Stories?

Even without the video, the results are already positive. For example in India, mismallin would have earned more than before 200,000 unique visitors on their content during the first 30 days of feature rollout. in France, ft mercato contact them 10,000 subscribers thanks to over 10,000 monthly unique viewers.

This new feature makes it easier for publishers to create content without having to manually do it every day on the app. Since the process is fully automated, publishers won’t have to spend extra time getting more social media engagement and ultimately reaching users on Snapchat.

Note that this is not the first time that the application has sought to highlight news on its platform. In 2018, Snapchat and Nowthis signed a partnership agreement for the social video publisher to launch the Nowbreaking channel on Snapchat. This is the first real-time news channel launched on Snapchat Discover, specially designed for the latest world news, not news reports or general news. Building on the Feed from Snapchat’s Snap Maps feature, the channel launched on Snapchat’s Discover page in June 2018. Viewers search for videos of major events as they unfold over time.

What do you think about this new Dynamic Stories feature from Snapchat? Will you use it to increase your notoriety on Snapchat and increase your audience?

Source: Snapchat

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