Snapchat enriches its advertising proposition by launching ads in snap star storiesPersonalities who have a high number of followers and whose profile is marked with a small star…
one win solution
For this format, Snap has provided a advertising revenue sharing : The percentage going to the manufacturer will be determined on the basis of various factors. The amount earned through their stories will depend on a formula that specifically takes into account:
- how often someone posts;
- The engagement that attracts its content.
According to Snapchat, this new feature will help Snapchat creators earn more revenue, as the social network will share ad profits with them for the first time.
For Snap, this feature helps create a win-win solution so that on the one hand creators are rewarded financially for their content. On the other hand, advertisers will be able to reach Millennials and Generation Z even more easily, reaching the social network’s context audience, in more intimate and gathering places. This creates a virtuous cycle of self-sustaining material.
In its announcement, Snapchat said, “Stories lower the barriers to content creation and engagement, and we believe placing ads in Snap Star’s public story will facilitate financial success.”
As a reminder, Snap Stars are public figures or creators who bring the best and most entertaining content to the app. With their unique approach, they give their audiences unprecedented access to diverse and global interests including art, beauty, news, sports, music and much more.
Spotlight Challenges, another feature to monetize your content
The new Story Ad Placement feature is Snapchat’s latest strategy to help creators monetize their content. Remember, in October 2021, the platform already introduced the Spotlight Challenge, a new way for creators to win cash prizes and increase their engagement.
Through this initiative, content creators have the opportunity to earn between $250 and $25,000 for creating videos using specific objectives, performing certain activities, or playing a chosen sound in TikTok’s competitor Spotlight. The Spotlight Challenges are in addition to the “millions per month” the company claims to pay creators around the world for the top-performing Spotlight Snaps.
When the TikTok-like feature debuted in November 2020, Snapchat said it was paying more than $1 million per day for top-performing videos. Snap CEO Evan Spiegel said that in June 2021, the company reduced the total amount it would pay because the program was generating too much “copycat content.”
Still, the payment appears to be in the works, at least a few months back. Last July, Snap said that daily Spotlight usage grew 49% quarter-over-quarter.
a beta test snap star
Snapchat is currently testing Snap Star Stories ads in beta on a small select group in the US. At the moment, it is a group of influential people, celebrities or public figures who have a huge number of followers. This includes Millie Bobby Brown, The Weeknd, Khloe Kardashian, Justin Bieber, King Bach and more.
It remains to be seen whether Snapchat’s new feature ad option on celebrity stories will actually monetize its content on Snapchat, or if it won’t be able to compete with the current popularity of short videos like TikTok.