You’ve probably been waiting this long… After more than 10 years as a mobile-only app, Snapchat is finally coming to your PC!
Remember this name: Snapchat for the Web (literally Snapchat for the Web)
It’s the new PC version of Snapchat, a notable development for parent company Snap, which grew up targeting younger users with a viral photo-sharing service for its phones.
Users will be able to send messages and make video calls to their contacts from their computers. But be patient nonetheless, as this new version of Snapchat will be available only to New Zealand and Australian users, but also to Snapchat+ customers in Canada, the United Kingdom, and the United States.
Following this first launch, the company plans to roll out Snapchat for the web to Snapchat+ customers in France, Germany, but also the United Arab Emirates and Saudi Arabia before making it available to all users around the world. . Additionally, it’s currently only available through Chrome, but Snap is looking to add more web browsers, which will eventually facilitate the expanded opportunity to chat with friends through Snap.
Remember that Snapchat+ is the premium version of the application to provide exclusive features to all its users. Launched a few weeks ago and available for $3.99/month, membership offers, for example, changing app icons and seeing who has reviewed your stories.
Along with custom app icons and a number of story rewatches, Snapchat+ unlocks a special badge, the ability to pin a friend as your #1 friend, and the ability to see where friends have been recently.
Thus this new web offering will be a more streamlined version of the mobile app, focusing primarily on the messaging feature of the app and not its Stories feature.
Once subscribed, you can access Snapchat for the Web on your desktop Chrome browser via web.snapchat.com. Then just log in to your account. Like the mobile app, the messages will disappear after 24 hours.
Like WhatsApp Web and Instagram Web, you’ll be able to perform the same operation on the desktop version of your phone. For example, you can send instant messages, or even make video calls. Snapchat for web also provides access to messaging features available on mobile devices, including Chat Reactions.
An interesting and engaging way to expand your use of Snapchat?
The launch of this new version with the launch of Snapchat+ comes as the platform seeks to better compete with TikTok and Instagram, both of which are accessible via the web and offer some degree of subscription.
It really would seem that Snapchat is looking to acquire new users, even though it is already experiencing unexpected progress among several age groups. According to data published by Médiamétrie, based on a survey conducted in January 2022, viewers have been very active on the stage in France for over a decade.
17.9 million people per day, A little more than one in three daily Internet users, advises Snapchat. from 2020, About 5 million additional users Mobile Internet consumption has joined this heavy weight. After Facebook, Google+ and WhatsApp, the application is supported by 4. placed inI Location in the most used applications.
And compared to its rival Tiktok, it automatically saves 12.9 million unique daily visitors in the 15-49 age group, Against 5.7 million fans, and 10.8 million for Instagram.
So Snapchat for the web could be an interesting and lucrative way to increase the use of Snap, though it’s only available in limited form at the moment.