Size guide for images on Instagram in 2022

From feed posts to videos and Instagram reels to Instagram stories, knowing the best image size on Instagram is no easy task. As amazing as these new options are, determining the ideal Instagram image size for your content can be a little tricky, right? In this handy guide, you’ll find all the Instagram dimensions you need to create perfect images and videos…

If you have an Instagram business account, you can advertise on Instagram and even promote a post easily within the app itself. According to the official website:

  • There are approximately 25 million business profiles on Instagram with 2 million active advertisers;
  • 60% of people search for new products on this platform;
  • About 200 million Instagram users visit business profiles every day.

Other studies also found that 72% of users purchased items they discovered through Instagram content. That is, 130 million Instagram users are tapping into buying posts every month. Additionally, Instagram has a potential advertising reach of 849.3 million users.

Taking into account all these data, it is better to master the size of images on social networks, especially Instagram!

good to know :

Size (or resolution) refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers—the first represents the width and the second represents the height. For example, an image size of 1080px by 1080px is much larger than the size of 50px by 50px.

Instagram profile picture size: 320 x 320 pixels

Instagram profile photos are displayed at 110 x 100 pixels, but image files are stored at 320 x 320 pixels. Even though the dimensions are in a square format, the Instagram profile photo is displayed as a circle. Make sure everything you want to focus on in the photo is focused so they don’t get cropped.

Instagram Image Size for Feed Photos

  • Rural areas: 1080 x 566 pixels
  • Picture: 1080 x 1350 pixels
  • category : 1080 x 1080 pixels
  • Supported aspect ratio: 1.91:1 and 4:5. anywhere between
  • Recommended Image Size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
  • When you share an Instagram image that is larger than 1080px, Instagram will scale it down to 1080p.
  • If you share a photo with a resolution lower than 320px, Instagram will increase it to 320px.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution as long as the aspect ratio of the photo is between 1.91:1 and 4:5 (width between 566 and 1350 pixels by 1080p height) of pixels).
  • If you want your images to look their best on Instagram, try uploading a 1080px wide image.

Instagram Ad Image Size

  • Rural areas: 1080 x 566 pixels
  • category : 1080 x 1080 pixels
  • Minimum Width: 320 pixels
  • Max width: 1080 pixels
  • Supported aspect ratio: 1.91:1 and 4:5. anywhere between

Image size for Instagram Stories ads: 1080 x 1920 pixels

Instagram Stories are similar to Snapchat in that they allow users and brands to share ephemeral photos and videos. They draw attention to your brand with story highlights, which will stay on your profile until you remove them.

You can post recorded videos, photos, live videos, boomerangs, text, and music to Instagram Stories. You can also add stickers like your location, user tags, temperature and hashtags.

Instagram photo thumbnail size

  • Display Size: 161 x 161 pixels
  • Recommended download size: 1080 pixels wide

  • To keep your Instagram feed running and avoid pixelation, upload images as large as possible.
  • Keep in mind that Instagram stores versions of these thumbnails up to 1080 x 1080.

Instagram Stories Image Size: 1080 x 1920 pixels

  • It has an aspect ratio of 9:16.
  • Uploading an image with a large pixel size means that the story will be buffered quickly.
  • If you don’t use this report, the story may be cropped, awkwardly zoomed in, or large sections of the screen left blank.

Instagram Reels Size

  • 1080 x 1920 pixels
  • It has an aspect ratio of 9:16.
  • Cover Photo: 1080 x 1920 Pixels
  • Remember, the reels are cropped to a 1:1 image in your profile feed and a 4:5 image in your home feed.

Instagram Carousel Image Size

  • Rural areas: 1080 x 566 pixels
  • Picture: 1080 x 1350 pixels
  • category : 1080 x 1080 pixels
  • image format: Landscape (1.91: 1), Square (1: 1), Vertical (4: 5)
  • Recommended Image Size: A width of 1080 pixels, a height between 566 and 1350 pixels (depending on whether the image is landscape or portrait).

Now you know how to optimize your images on Instagram. It’s your turn !

Sources: Aftermarket, Hootsuite, Louisemo

Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox