To better position your website, it is important to be aware of the best SEO trends. Unique among them are the right ways to optimize your content for SEO. Improving your content, by adopting 2022 SEO strategies, will rank you higher when searching on Google. So what are the SEO trends that can positively affect your content?
What’s the material? Eat?
First, we have the EAT which sums up a bunch of factors for the purpose of improving your content faster:
E Factor
It designates specialization. Thus, he advocates for quality content created with expertise and complete knowledge of the subject. The writer should have a good grasp on the subject on which he writes. The content of their writing should address the topic in a specific, thorough and professional manner.
The copywriter must prove that he has a perfect command over whatever he is writing in order to attract a greater audience. Thus, superficially written material and very little addressing the essence of the subject are to be restricted. Otherwise the copywriter will lose his credibility in the eyes of Google.
From now on, in your newsroom, don’t limit yourself to just providing feedback on the topic, but enhance your content. Impress your audience by adding bonus material and changing your writing style from time to time. However, when you face the problem of motivation, use your old essays by tailoring them to the current topic.
The E factor highlights all of these points to better position your content during a search on Google. We may, in some cases, be talking about ‘tangents’ or related content, which does away with promotional material entirely, to answer a question from the potential, ahead of the purchase action. If a niche is found to be too ‘boring’ or narrow, we speak of creating interest outside of ‘core branding’, And it’s an exciting exercise!
then a
It refers to authority. in SEO, Authority gives you the trust of Google. When your content has a strong authority, it has the honor of being ranked first in the search results. Google gives your website a score as a strong authority. This score will allow the latter to be cited among the best.
To reach a sufficiently laudable authority, you need to work on your netlinking method. The latter refers to your ability to refer to the website using a hyperlink directly.
Also, it refers to your ability to make another website visible by using appropriate keywords. Your backlinks must be of good quality to attract attention to your knowledge and your talents. However, if you do not excel in this field, you can take someone’s help. web agency,
These types of agencies will help you with an affordable web fee that you can easily afford. In turn, you must benefit from the many positive reviews to get enough authority.
Confidence, Big T.
It specifies credibility or simply in the French faith. In order to have sufficiently optimized content, you must have the trust of Google after the right. This belief is achieved through various criteria. Among these, you’ll find security featuring the HTTPS protocol.
The HTTPS protocol of your site should be flawless and good. You must follow and respect all the essential and mandatory points for a successful protocol. Again, to gain that trust, you need to have enough positive reviews on your site. It is normal for the number of positive reviews to exceed negative reviews.
Lastly, your site must be legal. Therefore it must contain a legal notice or a general clause of use. Once these criteria are met, you are likely to have the trust of Google. In short, for your content to be optimized by Google, it must be quality, authoritative and reliable.
So, always keep in mind while writing content, EAT factor for success.
Content Length
Typically, content that ranks first during a Google search includes at least 1,500 words. As a result, the word count of your content has a direct impact on its visibility. Thus, the longer the content, the higher the quality for Google. However, does this mean that longer content is immediately of higher quality and therefore benefits from Google’s benefits? Clearly no. Your content may be lengthy, but completely lacking in quality.
To have sufficiently customized content, you need to focus on quantity, but also on quality. A few words article that respects the EAT factor will be ranked better than long content without eat the ingredients, Therefore it is important to bet on volume by incorporating the EAT factors to get the best possible ranking.
However, it’s not just about drowning in piles of information to put your audience to sleep. In this case, it is important to know how to structure Material In many H2 and H3 of your site. This strategy will make your text less compact and more readable.
video content
Google has made changes and performance improvements regarding answers via video search. Because of this, it is considered one of the best ways to incorporate it into your content to optimize in 2022. Video content enhancement allows Google to effectively analyze the content of a video and then adapt an explanatory answer by redirecting you to the best site. ,
It is a growing strategy that continues to prove its great potential. Since 2021, it is already presented as a means of content optimization. It is important that you start by investing in this content to be on the first pages of Google searches. In 2022, web traffic This is being celebrated through content. It is around 82 per cent.