Samsung adopts augmented reality

In partnership with Samsung Electronics UK, Snapchat is launching an augmented reality-based campaign for the Samsung Galaxy Watch 3, allowing Snapchatters to try out the watch’s features in innovative…

This is a first for Samsung!

Like Estee Lauder, Gucci Beauty, or even Dior, Samsung is embracing augmented reality with Snapchat. But it is the first brand in the world to adopt the wrist-level Snapchat feature and was launched at the Snap Partner Summit in May 2021.

Samsung Galaxy Watch 3 This smart watch from Samsung includes many features: integrated oxygen measurement, advanced running measurement and 120 home training programs, sleep management function, intelligent feedback system that analyzes the text and photos you receive and gives you Suggested answers, and even the option to stream to Spotify.

It’s very simple!

  • Open the Snapchat camera and scan the Snapcode, or select the Samsung icon in the carousel;
  • Choose from the Samsung 3 range of watch faces and straps of your choice.

During this augmented reality-based virtual trial, users will be able to press the “Shop” button at any time to visit the Samsung website directly and purchase the brand’s Galaxy Samsung Watch 3 and/or other products.

Snap Australia is also launching AR with Samsung

To go even further, Snap Australia partnered with Samsung Electronics Australia in September to launch an augmented reality (AR) campaign. It allows Snapchat users to try out the latest Samsung devices: Galaxy Z Flip 3 5G, Galaxy Watch 4 and Galaxy Buds 2, The campaign was created and produced by Snap, with CHE Proximity Media handling media strategy and media buying.

To mark the occasion in Australia, the campaign combines Snap’s AR try-on feature with new AR, ear and wrist, ear and wrist tracking technology. This feature allows users to virtually view and try out new smartphones, watches, and headphones. In addition to the immersive digital experience, consumers can buy devices directly through the buy button in the app.

Hayley Walton, Brand Marketing Manager, Mobile, Samsung Electronics Australia said:

“We have already seen great traction and great success working with Snapchat, specifically targeting Gen Z and Millennials hard to reach an Australian audience. Our product innovations dominate the market and we know that. There’s a real “see-believe” factor with our devices. Snapchat’s AR capabilities help us bring physical testing experiences to the digital world by harnessing the power of AR. This is especially exciting at a time when real life Not many people are able to access a physical store to experience the devices.”

Snap Australia Head of Customer Partnership Claire Nash said:

“Snapchat reaches over 90% of 13-24 year olds here in Australia, but this campaign is out of reach. AR shopping and fitting is the future of retail here in Australia and around the world. We test products to brands like Samsung We are excited to help create a fully immersive digital shopping experience from introduction to purchase, accessible anywhere via the Snapchat camera. With Samsung and Snapchat currently here, it is exciting to see the future of shopping here.”

The campaign has been launched nationwide on Snapchat from September 14, 2021.

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