You have a site but are hesitant to use Google to get visits? If social networks are an interesting source of traffic, there are many advantages to using Google. There are advantages to promoting both natural and paid references. But SEA suffers from its bad reputation whereas SEO is known for its difficulty and slow implementation. Are these cliches true? Let’s discover the power of SEO on Google: you won’t be able to do without it.
SEO, what is it?
In the field of the web, being referred means appearing in the first position of search engines such as Google, Bing and Ecosia. This is possible in two different ways: Thanks to Natural Context (SEO) and Payment Context (SEA).
definition of seo
The abbreviation for Search Engine Optimization, SEO, in good French, is “Optimization for Search Engines”. The goal is to create a site that responds as best as possible to about 200 criteria of Google’s algorithms. Implementing an SEO strategy, if done well, allows it to appear in Google’s first search results and get many qualified visitors to the site.
definition of sea
Short for Search Engine Advertising, SEA is advertising on Google. The site in question pays a few euros every time a click is received. But paid advertising is a great way to get the top spot in Google instantly and improve your visibility dramatically. However, as soon as the site stops serving ads, its ad is removed.
benefits of natural context
SEO has real powers that can work in favor of a business.
The Power of Natural Reference N°1: Qualified Probabilities
The aim of Google is to provide quality feedback to the internet user doing the search. If someone has come to your site through search engines, it means that your site meets their needs. It is also a sign that the Internet user has directed himself to your site. He needed you and could be a customer.
Conversely, someone who sees one of your posts on a social network may not necessarily want to and may not need you.
The power of natural context N°2: greater visibility than the competition
If your site has managed to rank in the top results on Google, it means that you are ranked higher than a very large number of your competitors. Being in a better position than them means having better visibility. The higher you are in Google, the higher the number of visitors, and so can potential customers.
The Power of Natural Reference N°3: Get Fame
A correctly referenced site on Google inspires trust. Internet users trust and trust him. Your site is a reflection of your business. If people like your site, they will like your business. In addition, 88% of Internet users who search for a company on Google call or visit it during the week. [1]
The Power of Natural Context N°4: Long Term Visibility
As a general rule, a site that manages to be referenced correctly on Google has no reason to move and lose location. So the natural context is a long-term affair. The site will then be able to attract visitors to its site on a daily basis, even if the site manager takes a few days off or is sick. Unlike social networks where you have to be constantly active, SEO offers more freedom and security in the long term.
benefits of the sea
The main disadvantage of SEO is that it takes time to implement this strategy. Sometimes it takes 6 months to 1 year for the results to come. Paid referencing, SEA, is a separate exercise and offers other benefits.
Power of Payment Reference N°1: Speed
SEA makes it possible to achieve immediate visibility. As soon as the announcement is made, it can be placed on the top of Google. But for this you have to be ready to pay more than others.
This strategy can then be put in place for immediate needs such as destocking. It can also be used for seasonal activities, such as Christmas tree sales. Finally, a site that has just been created can use advertising if it has at least one. While waiting for SEO to take effect, SEA can help find customers.
However, note that about 80% of Internet users do not pay attention to ads on Google. Therefore it is a risky practice. This of course allows you to be visible, but many Internet users will look elsewhere instead.
The Power of SEO #2: Testing
SEA can help to have a good natural context of a site as it allows testing. Some sites advertise on a keyword to find out how effective it is. They know if it is worth doing SEO work in order for this keyword to appear naturally in the end.
If you can afford it, hire an SEA agency to handle the strategy.
As you have understood that SEO has more advantages than SEA. It is towards this strategy that you should orient yourself. But what do you have to do to be well-referenced on Google?
A well-referenced site brings together the 3 pillars of SEO: Content, Technology and Popularity. This is a site that has interesting content, has a pleasant user experience and is a reference in its field.
Google’s algorithms are numerous and complex, but that’s what makes it world famous.
This is especially important:
If you want to take advantage of the powers of SEO, don’t hesitate to call in a professional. He knows all the little secrets of Google and will be able to put them in his pocket. SEO or SEA experts will take care of everything for you. So you can focus on your core business.
[1] : https://www.smamarketing.net/blog/80-seo-statistics